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No B.S. Sales Success in the New Economy
- Narrateur(s): Joe Pardavila
- Durée: 7 h et 40 min
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Psycho-Cybernetics
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Since its first publication in 1960, Maltz's landmark best seller has inspired and enhanced the lives of more than 30 million readers. In this updated edition, with a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, the original text has been annotated and amplified to make Maltz's message even more relevant for the contemporary audience.
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A makeover for self image!
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In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.
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Most of us still live by the motto, “No pain, no gain.” But this approach to life is actually a prescription for fear, frustration, and self-doubt. Much of what we learn about success is based on the pain/gain idea: in essence, work harder, be more persistent, and develop greater willpower. The New Psycho-Cybernetics formula is anything but painful. It will allow you to achieve all your goals, faster, easier, and with less strain than you ever thought possible.
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I loved this book!
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Description
In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
Kennedy covers:
- Adapting to the new economy
- Consumer
- How to stop prospecting once and for all, and why you must put the awesome power of takeaway selling to work in any environment
- If you’re in a commodity business, get out
- How to re-position, escape commoditization, and safeguard price and profits in the heightened competition of the new economy
- The one thing to do, to leverage the new economy’s chaos of choices to your benefit
- How dumb salespeople work 10 times harder than necessary, by under-utilizing this one tool
- The six-step no-BS sales process - finally, a reliable system you can stick with!
- Six ways sales professionals sabotage themselves
- BS that sales managers shovel onto sales people - beware
- How to switch from one-to-one to one-to-many with technical tools
- Eight steps to getting past any no
- How to create trust (fast) in the trust-damaged, post-recession world
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