Listen free for 30 days

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
Comment faire changer d'avis n'importe qui cover art

Comment faire changer d'avis n'importe qui

Written by: Jonah Berger
Narrated by: Hervé Carrasco
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $16.68

Buy Now for $16.68

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

Comment persuader son patron, influencer un électeur, séduire un client hésitant ? Tous, nous souhaitons un jour ou l'autre entraîner l'adhésion de notre interlocuteur. Et si bien souvent, nous ne parvenons pas à nos fins, c'est parce que nous cherchons à le persuader plutôt qu'à comprendre ce qui l'empêche de modifier ses habitudes ou ses idées. Dans cet essai rythmé par autant de cas pratiques que d'exemples variés, Jonah Berger identifie les cinq principaux freins au changement, et nous donne les clés pour faire évoluer les esprits.

©2023 Flammarion (P)2023 Audible GmbH

Love Books? You'll Love Audible.

Placeholder Image Alt Text

Transform your day

Replace endless scrolling with endless listening. Chores can be fun.

Placeholder Image Alt Text

Listen everywhere

Download titles to listen offline, wherever you are in the world.

Placeholder Image Alt Text

Carry your entire Library

Your stories go where you go. Audiobooks don’t weigh a thing.

Placeholder Image Alt Text

Listen and learn

Discover stories that can change your mind, your well-being, and your life.

Placeholder Image Alt Text

Reach your reading goals

You can’t turn pages while you drive—but you can press play.

Placeholder Image Alt Text

Find your niche

WIth thousands of titles to explore, there’s something for everyone.

Try for $0.00 $14.95 per month after 30 days. Cancel anytime.

What listeners say about Comment faire changer d'avis n'importe qui

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.