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Scientific Advertising
Written by: Mr. Claude C. Hopkins
Narrated by: Core Media Productions
Length: 2 hrs and 2 mins
5.0 out of 5 stars (1 rating)

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Scientific Advertising

Written by: Mr. Claude C. Hopkins

Narrated by: Core Media Productions

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Publisher's Summary

Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".