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The Unfair Advantage

Written by: Ash Ali, Hasan Kubba
Narrated by: Ash Ali, Hasan Kubba, Raj Ghatak
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Publisher's Summary

The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter.

What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage.

But an Unfair Advantage is not just about your parents' wealth or who you know: Anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition.

This groundbreaking audiobook shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.

A Macmillan Audio production from St. Martin's Press.

©2022 Ash Ali and Hasan Kubba (P)2022 Macmillan Audio

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What listeners say about The Unfair Advantage

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Depressing, But True

This book is a big “ooouuff” if you don’t have any of the advantages listed.

I’ll summarize the book for people who grew up poor: get good at SEO, or if you’re still in high school, work hard to get a scholarship to a prestigious university. As a 30 -something who grew up dirt poor, with learning disabilities, this book sucks.

The 5 star rating is because, well, it’s true. People value status, and if you don’t have it, you better be a smooth-talking extrovert. So really, the book discusses what it claims. Just wish I never read it.

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Mind-blowing

The amount of concrete and useful information crammed in such a easy to understand book makes this an excellent book for all levels of entrepreneurs or people that just want to self-develop. A sad fact is that life is not fair; this book illustrates it very well.

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Amazing book

It explains and motivates you for starting a business. I loved the time I put to study this book.

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