Gratuit avec l'essai de 30 jours

Aperçu
  • Buyology

  • Truth and Lies About Why We Buy
  • Auteur(s): Martin Lindstrom
  • Narrateur(s): Don Leslie
  • Durée: 7 h et 22 min
  • 4,2 out of 5 stars (9 évaluations)

Choisissez 1 livre audio par mois dans notre incomparable catalogue.
Écoutez à volonté des milliers de livres audio, de livres originaux et de balados.
L'abonnement Premium Plus se renouvelle automatiquement au tarif de 14,95 $/mois + taxes applicables après 30 jours. Annulation possible à tout moment.

Buyology

Auteur(s): Martin Lindstrom
Narrateur(s): Don Leslie
Essayer pour 0,00 $

14,95$ par mois après 30 jours. Annulable en tout temps.

Acheter pour 20,40 $

Acheter pour 20,40 $

Payer avec la carte finissant par
En confirmant votre achat, vous acceptez les conditions d'utilisation d'Audible et la déclaration de confidentialité d'Amazon. Des taxes peuvent s'appliquer.

Description

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:
  • Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.
  • Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards.
  • Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates.
  • Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest.
  • "Cool" brands, like iPods, trigger our mating instincts.

    The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced - or turned off - by marketer's relentless efforts to win our loyalty, our money and our minds.

    Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.

  • ©2008 Martin Lindstrom (P)2008 Random House Audio
    activate_Holiday_promo_in_buybox_DT_T2

    Ce que les auditeurs disent de Buyology

    Moyenne des évaluations de clients
    Au global
    • 4 out of 5 stars
    • 5 étoiles
      3
    • 4 étoiles
      5
    • 3 étoiles
      1
    • 2 étoiles
      0
    • 1 étoile
      0
    Performance
    • 4.5 out of 5 stars
    • 5 étoiles
      3
    • 4 étoiles
      3
    • 3 étoiles
      1
    • 2 étoiles
      0
    • 1 étoile
      0
    Histoire
    • 3.5 out of 5 stars
    • 5 étoiles
      0
    • 4 étoiles
      4
    • 3 étoiles
      2
    • 2 étoiles
      0
    • 1 étoile
      0

    Évaluations – Cliquez sur les onglets pour changer la source des évaluations.