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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
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The Innovator's Dilemma
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This audiobook was created based on Clayton Christensen's landmark book The Innovator's Dilemma. This was Mr. Christensen's synopsis of his book for the Harvard Business Review. The audio tracks listed here cover the key elements of Mr. Christensen's book. This audiobook emphasizes the Idea in Brief "Does my organization have the right resources, processes, values, and team to innovate?" Then it covers the right structure for your specific type of innovation.
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Not the book!
- Écrit par rdt le 2019-06-05
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Zone to Win
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Masters of Scale
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Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories - as well as his own experience as a founder and investor - to distill the secrets behind the most extraordinary success stories of our times.
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Essentially material for any entrepreneur
- Écrit par Brent le 2021-09-11
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Zero to One
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The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
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Excellent book for Entrepreneurs
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The Lean Startup
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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An essential, but should have paid a voice actor
- Écrit par Harrison White le 2019-06-09
Auteur(s): Eric Ries
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The Mom Test
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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useful and applicable
- Écrit par Feng Chi Liu le 2024-06-12
Auteur(s): Rob Fitzpatrick
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The Innovator's Dilemma
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Not the book!
- Écrit par rdt le 2019-06-05
Auteur(s): Clayton M. Christensen
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Zone to Win
- Organizing to Compete in an Age of Disruption
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Masters of Scale
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Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories - as well as his own experience as a founder and investor - to distill the secrets behind the most extraordinary success stories of our times.
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Zero to One
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The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
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Auteur(s): Peter Thiel, Autres
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The Lean Startup
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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An essential, but should have paid a voice actor
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Auteur(s): Eric Ries
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The Mom Test
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useful and applicable
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Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become the Jobs-to-Be-Done theory.
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Most insightful business book in forever!
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The Lean Product Playbook
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Obviously Awesome
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- Durée: 3 h et 31 min
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Fantastic viewpoint on Positioning
- Écrit par Andy le 2020-05-22
Auteur(s): April Dunford
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Traction
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- Auteur(s): Gabriel Weinberg, Justin Mares
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- Durée: 7 h et 24 min
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Histoire
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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Must read for any startup founder
- Écrit par Brandon le 2018-09-19
Auteur(s): Gabriel Weinberg, Autres
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Inside the Tornado
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- Narrateur(s): Geoffrey A. Moore
- Durée: 3 h et 4 min
- Version abrégée
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Histoire
Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.
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Too much generalized statements packed with lingo
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Super Founders
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- Auteur(s): Ali Tamaseb
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- Durée: 8 h et 48 min
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Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on start-ups, comparing billion-dollar start-ups with those that failed to become one - 30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected.
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Great survey study
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Auteur(s): Ali Tamaseb
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Hacking Growth
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- Durée: 10 h et 43 min
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Fantastic book for Growth Teams
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Inspired
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Good for beginners
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- Durée: 8 h et 50 min
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Much of what we hear about who gets to the top, and how, is wrong. Those who become chief executives set their sights on the C-suite at an early age. In fact, over 70 percent of the CEOs didn't have designs on the corner office until later in their careers. You must graduate from an elite college. In fact, only seven percent of CEOs in the dataset are Ivy League graduates - and eight percent didn't graduate from college at all. To become a CEO you need a flawless résumé. The reality: 45 percent of CEO candidates had at least one major career blowup.
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Good insights
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Auteur(s): Tahl Raz, Autres
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The Cold Start Problem
- How to Start and Scale Network Effects
- Auteur(s): Andrew Chen
- Narrateur(s): Andrew Chen
- Durée: 10 h et 28 min
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Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
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Mandatory reading for startup entrepreneurs
- Écrit par mochamalka le 2021-12-18
Auteur(s): Andrew Chen
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The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- Auteur(s): Ben Horowitz
- Narrateur(s): Kevin Kenerly
- Durée: 7 h et 57 min
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Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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CRAP! Save your money and time and skip this one!
- Écrit par michael b. le 2018-05-25
Auteur(s): Ben Horowitz
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Good Strategy/Bad Strategy
- The Difference and Why It Matters
- Auteur(s): Richard Rumelt
- Narrateur(s): Sean Runnette
- Durée: 11 h et 49 min
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Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
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This is already one of my favourite business books
- Écrit par smaclell le 2022-03-15
Auteur(s): Richard Rumelt
Description
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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Remplacez le défilement sans fin sur votre téléphone par l'écoute illimitée. Oui, les tâches domestiques peuvent être agréables !
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Emportez toute votre bibliothèque avec vous
Vos histoires vous accompagnent où que vous alliez. Les livres audio sont parfaits pour voyager léger.
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Apprenez en écoutant
Découvrez des histoires qui peuvent changer votre perspective, votre bien-être et votre vie.
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Impossible de tourner les pages en conduisant... mais écouter un livre, ça, vous pouvez !
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Ce que les auditeurs disent de Crossing the Chasm
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- Brian Paul Ferreira
- 2021-06-14
A must for your business toolkit.
Narration is excellent, gets you through the deep dives that are necessary but challenging to hang in at times.
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- Brian Baird
- 2019-09-29
Oldie but goodie. I read this book 3+ times
Examples are getting dates but lessons continue to ring true. Then AOL, now Uber, future.. Who knows.
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- Utilisateur anonyme
- 2018-12-30
second edition
didnt realize its second edition from 2006 until he talked about yahoo as search leader. although windows 3 should have tipped me off too.
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- Mohamed
- 2019-08-09
Encyclopedia for High Tech Companies
Geoffrey warrants no results from his principles but that’s what true genius is about, never claim you know it all. This book encompasses the best practices around achieving the next level of success with high tech companies (Crossing the Chasm). His principles would work for business and marketing as much as they would work in your day to day life. The only downside, which really is not a fault of the author, is that most stories are a little outdated back to the early successes of the big players in the 90s. Must read to cross the chasm!
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- David
- 2018-09-19
Slow start, but overall, definitely worth the read
This book had a slow start, it's like the first half was all definitions that are relevant for the rest of the book - but when you do finally get to the part where he starts talking about the processes, it's pure gold. #Audible1
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- Utilisateur anonyme
- 2019-02-20
amazing book, loved every detail.
This book helped me see the world in a different way. I recommend it very much.
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