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Marketing Made Simple

Written by: Donald Miller, Dr. J.J. Peterson
Narrated by: Donald Miller, Dr. J.J. Peterson
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Publisher's Summary

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.

Based on proven principles from Building a StoryBrand , this five-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:

  • The three stages of customer relationships
  • How to create and implement the one marketing plan you will never regret
  • How to develop a sales funnel that attracts the right customers to your business
  • The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness
  • The keys to wireframing a website that commands attention and generates conversions

The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

©2020 Donald Miller (P)2020 HarperCollins Leadership
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What the critics say

"'Just heard from one of my clients that she's getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that's just with updating her website." (Amy Schutte, owner of Hudson and Co LLC)

"My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." (Ian Stewart, owner/creative director of Root Source Digital)

What listeners say about Marketing Made Simple

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Good for sales emails

Good book with info on sales funnels and the copy writing for your website. It’s very detailed so I’d say only listen if you’re ready to get into the thick of it. This isn’t a general education type book. It’s almost a workshop.

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Useful. Executable. Actionable. Simple Framework.

This has been the most useful and actionable marketing material I've come across in my 20 years of marketing. I'll surely be listening to it again to take further notes on how I can improve, along with listening to all his other books. Thank you for breaking down the complicated world of digital marketing into a very effective framework.

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a lot of great tips

this was one of few marketing books I've listened to from start to finish. it had a lot of great tips. I'm not sure how to make the sales funnel work for me but there is a few things I'm going to change on my website www.vallerhomeinspections.com and with marketing that I have learned from this book. great listen!!

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Loved it!

Finally! Someone who can boil it all down to the basics. No fluff!!! I was tired of wasting money on marketing services that never performed. This will be my next strategy ( forever!!)

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Very useful

While this book heavily promotes the author's marketing company, it is actually filled with useful information. The exercises, templates, case studies... they have all been very valuable to me.

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Exceptional

This book provides clarity and direction for my marketing. I highly recommend to any small or large business owners and marketers alike

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Absolutely incredible!

This book is the most practical, most applicable book on business and marketing I’ve ever read. I have a business degree, and I wish I was taught this in school. Absolutely incredible.

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A really great instructional book

I loved this book. As someone who has built brands for over 150 companies, I can say there is mastery in his philosophies and resources because they are indeed simple.

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Great, as expected

The is the third book I have bought from Donald Miller, and as I expected, it was great. i am a small business owner and have been struggling for years to get people to follow my business, to limited success. i no longer have to rely in Hope Marketing. i am also helping my parents start small businesses as they transition into retirement, and I am now very confident that I will be able to help them to exceed all of their financial goals. Thanks for making Marketing digestible

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Nailed it again Miller!

This book was awesome! The easy to follow roadmap made everything easy to apply and implement.

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2 people found this helpful