Listen free for 30 days

Preview

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

My Life in Advertising

Written by: Claude C. Hopkins
Narrated by: Mike Woodly
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $5.25

Buy Now for $5.25

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.

Hopkins, known for his rigorous testing and result-driven approach, shares insights into the psychology of consumers, the importance of direct response advertising, and the power of honest, compelling copy. His narratives are filled with fascinating anecdotes and timeless principles, making this book an invaluable resource for marketers, advertisers, and anyone interested in the historical roots of modern advertising practices.

©2022 Quill Publishing (P)2024 Quill Publishing
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about My Life in Advertising

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.