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  • The Goal

  • A Process of Ongoing Improvement - 30th Anniversary Edition
  • Written by: Eliyahu M. Goldratt, Jeff Cox
  • Narrated by: uncredited
  • Length: 11 hrs and 45 mins
  • 4.8 out of 5 stars (242 ratings)

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The Goal

Written by: Eliyahu M. Goldratt, Jeff Cox
Narrated by: uncredited
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Publisher's Summary

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd.
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What listeners say about The Goal

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Recommended!

This, besides coming across clearly as a good story, also gives a good insight into correct thinking in the business world.

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Operational Excellence

How every leader should be focusing on keeping the flow - no line should have the downtime!!!

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Awesome

Awesome on each point: narrators, effects, story, performance, learning... You have to listen if you want to improve your life.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

Simplified manufacturing efficiency concepts

This was a great book that managed to break down a complex subject of operational efficiency into a way that persons not familiar with manufacturing could even understand.

Interactive audio made it easy to be captured into the plot.
#Audible1

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Best story telling format for a non-fiction book

This is the first time I read (heard on Audible) a non-fiction book that narrated as a story. I thoroughly enjoyed it. The narration is excellent and very dramatic, almost like watching a movie. The concept covered in the books is rather old, understandably. But it may have been revolutionary when it may be come out. But this way of narrating complex non-fiction topics should be used more often.

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Great format for learning this subject.

The story format for learning these concepts remains my favorite. The Audio version is convenient and lends itself well to this book format. I have already listened to the story twice to help me with remembering the key points and hopefully applying them.

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Eye opening.

Recommended read for anyone in operation field. Gives a new perspective to work smart and not hard.

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Rambly and old style

Mr Miyagi mentality and cheap literary devices. Get the Project Unicorn instead, it will give you some of the same cheap devices, but with less rambling

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Opened my eyes

The concepts in this book are great and changed the way i look at my work. Having it explained in story form really helps to hammer home the points and improves the recollection of concepts introduced in the book.

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eye opening

very relatable to the plant I am currently at and the way we are always chasing stuff thst has already happened instead of looking at why the things are happening and how to plan for the future.

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