Listen free for 30 days

Preview
  • The Longevity Economy

  • Unlocking the World's Fastest-Growing, Most Misunderstood Market
  • Written by: Joseph F. Coughlin
  • Narrated by: Kiff VandenHeuvel
  • Length: 12 hrs and 24 mins
  • 4.0 out of 5 stars (6 ratings)

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

The Longevity Economy

Written by: Joseph F. Coughlin
Narrated by: Kiff VandenHeuvel
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $32.31

Buy Now for $32.31

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day.

Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want - not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing.

Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women - they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life - is especially illuminating.

Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2017 Joseph F. Coughlin (P)2017 Hachette Audio
activate_Holiday_promo_in_buybox_DT_T2

What the critics say

"Joe Coughlin has proven that the time has come to create a new narrative of possibility in old age. In The Longevity Economy, he not only defines that better narrative - he shows businesses how to lead in creating it and how to profit from the opportunities it provides." (Jo Ann Jenkins, CEO, AARP)

"Joe Coughlin has done a terrific job exploding "old age" as a concept. The magnificent result - at once forward-looking, hilariously irreverent, and engaging - serves as an indispensable road map for how to take full advantage of life's ever-lengthening third act. As I've found among the world's longest-lived people, celebrating older people is a key ingredient. The Longevity Economy shows us how to harness the skills of the wisest people among us and help them - and everyone around them - live longer." (Dan Buettner, National Geographic fellow and author of The Blue Zones)

This book is classic Coughlin, complete with real-life examples too big to ignore and too interesting to forget. The Longevity Economy doesn't just make you rethink the role of consumer insights and trends, it forces you to re-imagine their impact." (Stephanie Linnartz, Marriott International Global Chief Commercial Officer)

What listeners say about The Longevity Economy

Average Customer Ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    2
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    1
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    1
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.