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The Story of Lululemon: Little Black Stretchy Pants
- Narrated by: Chip Wilson
- Length: 10 hrs and 59 mins
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Publisher's Summary
The unauthorized story of Lululemon.
This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential.
Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great.
This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.
What listeners say about The Story of Lululemon: Little Black Stretchy Pants
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 2019-09-16
Authentic, raw and mega-helpful book for entrepreneurs and startups!
Admire Chip’s vulnerability to share the truth despite the amount of conflict that likely arose from it- to me, that’s true bravery and legacy. All for the benefit of our learning and wisdom, Chip shared details and ins and outs of his thinking and growth journey. This gave a sincere look into the depths of going public, failing, startup troubles, family involvement, conflicting personalities in a board, key employees, company culture, going against the status quo and so much more! Any entrepreneur with a mindset to grow should listen.
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- Sarah
- 2021-11-17
Highly recommend!
I was excited to read this book but was hesitant based on the reviews referring to the second half of the book being perceived as bitter towards Lululemon. I have to say after finishing the book it is more about the rise and fall of a business model and the personal struggle of being a leader. I believe Chip is describing his side of events that no one allowed him to tell and of course he has a lot to say about how his empire was drastically changed towards the opposition of what Lululemon stood for. Read this book and decide for yourself, but you will certainly take away something from it regardless of your perspective!
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Overall
- The Dave
- 2018-12-06
entertaining and inspiring
loved it....it was good to get to know Chip and to learn about the ups and downs.
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- Anonymous User
- 2019-11-03
very good listen
I found the book compelling August a genuine quite inspiring and relatable as an entrepreneur the vertical retail aspect of the business gave me a lot of food for thought
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- Rene Gauthier
- 2018-11-02
Eat your heart out Phil Knight!
An inside look of the highs and lows of one of the most prolific brands of the last 20 years. It's a beautiful story and the book is filled with plenty of learnings for any entrepreneur.
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- Joyce Hughes
- 2019-04-15
Great read
Very genuine and compelling story. Heartbreaking in some ways to see the company change as it became larger. Shows how difficult it is to keep the culture in tact as a company grows and expands past the owners.
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- Anonymous User
- 2021-08-15
Really amazing book
As someone that worked at Lululemon post- Chip, this book is an amazing insight to what it could have been. Even better, as an entrepreneur this book is filled with gold. It is a must read.
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- Michael
- 2020-05-20
Inspiring and powerful
Loved every minute of this audio book. I especially enjoyed how Chip narrated it and added his own style to it. It felt real, raw, and immersive. Thank you for the lessons and insight!
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- MarCordoba
- 2022-09-22
Great book!
This book changed my perspective about Lululemon, but also I received great advice that I would like to apply to my business.
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- S. Hennig
- 2022-10-30
Fascinating insight
Chip and others quoted do a great job giving the background to his building of a multi national company. His candid takes and commitment to not glossing over his own errors is refreshing and fascinating.
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