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Ethan Crosswell is the pen name of Dean Ponak — entrepreneur, speaker, and founder of the FORGED MEN movement.
Dean created the Ethan Crosswell name to separate his business career from his writing and to build a dedicated body of work focused entirely on men’s discipline, identity, resilience, and spiritual strength.
While Dean runs multiple companies in the real world, Ethan Crosswell represents the voice behind the books — the philosophy, frameworks, and principles that help men rebuild their body, mind, and spirit.
Every book published under Ethan Crosswell is written by Dean Ponak.
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