I was absolutely captivated throughout the book. The chapters on Ford's Edsel debacle, Piggly Wiggly stores and Xerox were amazing. Well researched, well written and with a real talent for story telling. None of these, however, comes close to the book's party piece: defence of the pound sterling. I was on the edge while reading it and enjoyed the roller coaster ride that the writer (and the events) took me on. Took me well over an hour and a half to finish it but I was yearning for more when I saw the last sentence.
The book is much smarter than you'd expect and there is more to it than meets the eye. For $15, this is a bargain.