I wasn't even finished listening to Joey Coleman's book on Audible, when I ordered a copy for each member of my team. Whether you are small, medium or large, B2B or B2C, this book is a must-read. I literally have dozens of new ideas that will be implemented immediately! Hope to read this book before any of my competitors do...its an absolute game changer.
Live this book, easy read makes sense. However does a great job of breaking things down into great stories and steps so you can focus on each as each step deserves its moment of glory. May buy it for my team as we all can do more to enhance the customer experience.
This book is gold. I kid you not. I made my staff buy it. and now we have 8 brainstorming meetings (that are TONS of fun fyi) - I'll record the remaining 7 and put it on our YT channel (ecomexperts.io) but seriously, buy this book.
Whether you are a small, medium, or large business, the core concepts in this book distill down the essence of customer experience. Without customer retention, every aspect of sales, marketing, and advertising is wasted time, efforts, and money. In creating lasting relationships where customers feel both valued and appreciated, customer experience is the competitive differentiator. His unique H2H philosophy and methodology has been an eye-opener in understanding the psychology of human nature and provides a step-by-step application for how to infuse this insight into operations to dramatically improve customer retention for long-term sustainable growth. This book is a how-to must-have guide for anyone looking to take their business to the next level.
I originally listened to this book on Audible (read by the author) and listened 2 or 3 times since. Then I decided to purchase the hard cover book as well to make notes and earmarks. Businesses - small or large - tend to focus on getting that next client or customer, when it's actually cheaper and easier to get more business from existing clients, in the form of repeat purchase and referrals. This book really gives you the whole process, step-by-step, and then you can pick the steps and tactics that work for your particular business. This is one of those books that can help you turn your business from so-so to a raging success!