Great book. Easy to read, the author keeps it moving and doesn't get bogged down in the heavy details. Great step by step how-to for showing you how to create a difference.
I sell a somewhat unique service, but if you are selling something somewhat homogenous, it is full of great techniques to set yourself apart from your competitors.
More importantly for me, I found that there are some really good, solid sales fundamentals in there for any sales rep. Absolutely worth the time and investment to read. Thanks!