New to marketing and copywriting, this book helped me see where my ads were failing. The authors provide clear direction on how to structure a sales letter, leaving room for creativity but never straying from the core goal: get your reader to the call to action and act.
First off, Dan Kennedy has to be one of the most impressive and inspirational business coaches and mentors I've ever come across. The amount of content produced under his name is simply astounding. In The Ultimate Marketing Plan, Dan breaks everything down and offers so many options and variations, I honestly must have already made TEN TIMES my investment from this book, back from my customers. I would not have known how to make this money without the help of this book.
I am not affiliated or associated with Dan Kennedy, however I HAVE read 11 well respected business books in the past month and a half. Of my top 3, #1 is The Ultimate Marketing Plan. #2 is Scientific Advertising and #3 is The Ultimate Sales Letter.
This book is dirt cheap.. Like what, $10? My personal opinion is anyone who comes this close to getting such an amazing business resource and doesn't, is an idiot. It's $10 people. Do yourself a favor. Get the damn book.
Really good introduction to copywriting. As a marketer, I know that I can stand out even more if I can add this particular skill. I like the practical approach Dan Kennedy takes with that book. I feel like I'm in a better position to produce better sales copies. I vividly recommend this book.
5,0 sur 5 étoilesGreat introduction to Sales Letter writing
Commenté au Royaume-Uni le 26 mars 2017
Format: Kindle EditionAchat vérifié
Kennedy's book is clear and to the point. It takes you from prep to the finishing of a Sales Letter, with excellent examples throughout . A must for any business owner who wants a thorough guide to direct mail marketing.
It's a great book, very well written and most of all it's very effective. I choose this book because I want to improve sales in my business and learn the best way to do it with new approach. It seems I have chosen the right book.
Dan Kennedy se superou nessa obra. Relativamente atualizada suas dicas são atemporais. Se você não sabe quem Dan Kennedy é vou facilitar sua vida: Dan é um dos maiores marketeiros do mundo. Muitos chamam ele de "pai" do copywriting. Sabe aquelas cartas de vendas que você costumava receber? Ou aqueles e-mails bem escritos? Dan ensina empreendedores e vendedores como escrever tais peças com grandes chances de converter um prospect em cliente. Ele é conhecido por ter ajudado muita gente a ficar rica nos EUA. Recomendo fortemente para quem quer melhorar suas habilidades em vendas e marketing.
3,0 sur 5 étoilesCopywriting and how to push people's buttons
Commenté en Allemagne le 14 mai 2017
Format: PaperbackAchat vérifié
The book is okay to learn about basic copywriting techniques. Much too much about direct mail which is really 1970/1980s info. Some of the ideas are very American and wouldn't work in European countries, people in Europe don't respond to Ra! Ra! type of adverts. The example advert on property sales would be picked up by the advertising standards authorities in Europe and dropped immediately. Otherwise, the how to push people's buttons with good copywriting is first class.
5,0 sur 5 étoilesFonte di informazioni preziosissime
Commenté en Italie le 7 septembre 2018
Format: PaperbackAchat vérifié
Come tutti i libri di Dan Kennedy,anche questo è una fonte di ispirazione e di informazioni preziose per costruire una efficace lettera di vendita. Merita cinque stelle perché sul mercato Dan è il migliore nel suo campo .
This book is very useful for those who want to learn how to write effective copy, everything is explained in a very easy way, I think I will read again and again, because there are a lot of stuff in it.