SPOILERS AHEAD. YOU HAVE BEEN WARNED
"Far-fetched" you say? "Aren't all horror stories, by their very nature, far-fetched?" Well, yes. But do all horror stories have modern-day cults living just miles from popular seaside resort towns in England? No. That was the main setback for this book for me: the setting. If it had taken place in a more remote area, perhaps the CULT LIVING IN A SEASIDE HOLIDAY-MAKER TOWN would have been more palatable. Well, as palatable as a cult of cannibals can be, anyway. I did mention this review contained spoilers.
Aside from that, this narrative is, for lack of a more descriptive explanation, fairly dull. The female characters are fine, but not memorable, and the story's pace is slow. There are some graphically gory scenes that somewhat make up for the tedious foreplay, but seeing as they are few and far between, and a lot further along in the tale than I would have liked (as in, very close to the end), it wasn't enough to make up for the monotonous rambling that came prior. Additionally, I like my Old Gods -- or whatever these things are -- to have a bit more, I don't know, tangability, when they finally are described in all their grotesque glory. Instead, I am gifted with some tall two-legged furry thing that might resemble a dog but could also be a cat or a cow. What?
The writer of this novel decided to paint his murderous Caucasian cult members red to evoke terror within the reader. He also describes them as aboriginal at one point and even likens one to an "old Native American Chief" -- ethnicities that racist tropes will often describe as "red men" or "red-skinned." Excuse me? This is poorly conceived at best and abhorrently racist at worst.
I am happy I only spent $2 on the Kindle version of this book because I'd be spitting with anger if I had spent any more. I expected more from the person who inspired Netflix's wonderful film, The Ritual, but I was sorely disappointed. This was my first experience of this author and, I think, my last.