AUDITEUR

Amazon Customer

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  • 5
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Great Listen

Au global
4 out of 5 stars
Performance
4 out of 5 stars
Histoire
4 out of 5 stars

Évalué le: 2020-02-12

Great book! Good information and intelligent practical insights into the complex world of Marketing and Branding.
Highly recommend if you are in anyway interested in taking Action on building a better Brand.

Simple to understand-Great information

Au global
5 out of 5 stars
Performance
4 out of 5 stars
Histoire
4 out of 5 stars

Évalué le: 2018-01-22

I have read and listened to many Marketing books and have gained numerous amounts of information, however, none compare to this simple, yet informative product which is quick to action and understand. This is a MUST read for any one wanting to start a business, lead a business or just plain understand how marketing affects the buying decisions of people! Thank you Allan Dib for taking the time to articulate and write this book.

2 les gens ont trouvé cela utile

Narration very poor

Au global
3 out of 5 stars
Performance
2 out of 5 stars
Histoire
2 out of 5 stars

Évalué le: 2018-01-19

I returned the audio book and purchased the paper back book.
Some ideas that I am not sure works for smaller companies.