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  • Fascinate, Revised and Updated

  • How to Make Your Brand Impossible to Resist
  • Auteur(s): Sally Hogshead
  • Narrateur(s): Sally Hogshead
  • Durée: 7 h et 39 min
  • 4,4 out of 5 stars (10 évaluations)

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Fascinate, Revised and Updated

Auteur(s): Sally Hogshead
Narrateur(s): Sally Hogshead
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Description

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

  • Which brand of frozen peas you pick in the case
  • Which city, neighborhood, and house you choose
  • Which profession and company you join
  • Where you go on vacation
  • Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed - power, passion, innovation, alarm, mystique, prestige, and alert - Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating - and more successful.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Sally Hogshead (P)2016 HarperCollins Publishers

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Still the Best Marketing Book Ever

Read it in 2013, always remembered it. Tried the updated version and loved just as much or more. It's the kind of marketing book you could listen to every month and get totally new ideas for each month. Probably each week, as goals and problems to solve for selling never stop arising. Infact, it reminded me if an couple ideas I had back in 2013 that I never acted upon. It really does make you more you. Stop fighting upstream against your own natural brand. We all somehow completely hide and forget to celebrate, indulge, and monetize our strengths. I love Sally Hogshead. This whole book will change how you see your business, yourself, and your whole life's interactions with everyone else - see how everyone sees you, and then how to sell you to them, and why they would care to buy. I scribbled half a notebook of brilliant ideas, concepts, questions while listening to it. I'd say this book is worth $10,000 easy the way it helps you see and flesh-out and sharpen your vision, and then communicate that to customers with expert precision. Thankfully, I didnt have to pay that much. Thank you, once again, Sally. You are nothing short of sheer genius.

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