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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- Narrateur(s): Seth Godin
- Durée: 4 h et 17 min
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Description
Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.
Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.
This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
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Ce que les auditeurs disent de All Marketers Are Liars
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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- Utilisateur anonyme
- 2018-04-11
Powerful book about why you must tell a good story
I've enjoyed all Seth Godin's books, but this one was especially solid and in my opinion, actionable. It definitely reframed the way I think about marketing as a whole, and will definitely affect any of my future marketing efforts. Highly recommended!
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4 les gens ont trouvé cela utile
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- Writer, Reader, Shopper
- 2019-06-11
Easy to understand and apply
Seth Godin never disappoints. His storytelling...I mean the lies he tells... are enjoyable, practical, and simple to adapt to any business IF you have the creativity, determination and authentic desire to help need to build a great business.
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2 les gens ont trouvé cela utile
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- Sandy M
- 2019-07-16
Love, Love, Love
I like this so much I'm listening again. Everyone who wonders why their business isn't thriving should read this.
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1 personne a trouvé cela utile
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- Happy Mom
- 2024-03-07
Great Read
This great little gem provides insights into that elusive ingredient when addressing your audience, worldview.
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- Jack
- 2022-12-08
Phenomenal author. Changed my entire worldview
Seth godin is an authentic author for adopting in to the consumers point of view.
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- Nicole da Costa
- 2021-06-28
Very choppy recording
The content seems good but it the recording sounds like it cuts out every few seconds. So annoying
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- Karl
- 2020-08-12
A lot of fluff without much substance.
I really like Seth Godin, but I found this book to be very lacking when it comes to advice to create ones own marketing. There’s a lot of emphasis on storytelling, being remarkable and being authentic but it doesn’t do much to actually explain how to create tell the story.
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- Dorothy McClure
- 2020-05-24
Excellent read with compelling thought joggers
I love when an author uses real life stories to establish the theories basis. Incredibly interesting and fulfilling read.
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- Miri Malkin
- 2019-09-26
love the story
I love the way Seth Godin is telling a story.
it was interesting to listen to what a great story is made out of.
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- Adam Lennie
- 2019-08-31
marketing potential crash course
learn a lot about marketing from somebody who's passionate and knowledgeable about the topic and find out what it can do for you and how did best to use it in your Pursuits for a better world
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