In this episode, Rob Brown sits down with Matt Tait, a recovering attorney turned entrepreneur who has built and scaled multiple companies, including Decimal. Matt shares how he accidentally became an accounting influencer, why honesty and transparency outperform perfection, and why leading through change matters now more than ever as accounting experiences its biggest transformation since the shift away from paper ledgers.

Matt discusses the realities of entrepreneurship, the shift from startup mode to company-building mode, and the accounting industry's resistance to change. Matt explains why adopting AI isn't optional anymore, sharing his belief that "if you think change is hard, try not changing." He also opens up about identity, authenticity, and building your voice online, even if you're an introvert or an employee, reminding listeners that "building trust and credibility is the one thing AI will never replace."

From the future of accounting firms to personal branding, this episode is packed with practical insights and no-nonsense truth about leading through change.

Key Topics Covered

• Matt's journey from attorney to multi-company founder
• Why vulnerability builds trust more than pretending to know everything
• AI adoption and what happens to firms that ignore it
• "Choose your hard" – a philosophy for leadership and growth
• Building a personal brand authentically as an introvert

Who This Episode Is For

This episode is for accounting firm owners navigating transformation, young leaders in accounting and finance, professionals looking to grow their personal brand, entrepreneurs dealing with scaling challenges, and anyone curious about AI's real impact on the profession.

About Leaders of the Ledger
Leaders of the Ledger is an ongoing podcast series spotlighting the innovators, firm leaders, and rising stars shaping the future of accounting with practical insights and proven strategies.

This podcast is produced and owned by CPA Practice Advisor. You can learn more about the podcast, episode recaps, and more at https://www.cpapracticeadvisor.com/podcasts/.

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