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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Narrateur(s): Grover Gardner
- Durée: 6 h et 27 min
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Summary of Gary Vaynerchuk's Jab, Jab, Jab, Right Hook
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In Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (2013), entrepreneur and marketing expert Gary Vaynerchuk explains how companies can win attention, and ultimately increase their business, by creating advertisements for social media platforms that blend seamlessly with user-submitted content. Get this audiobook now to learn more.
Auteur(s): Milkyway Media
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Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
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Poor
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The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.
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Best Intermediate/Advanced Sales Book out there
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Auteur(s): Jeb Blount
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Zero to One
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The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
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Excellent book for Entrepreneurs
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Auteur(s): Peter Thiel, Autres
Description
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
Ce que les critiques en disent
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
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Ce que les auditeurs disent de Blue Ocean Strategy
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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- Chris Outdoors
- 2018-01-16
Make the competition irrelevant
I own a small business in the process of massive scaling; this book completely changed our approach. It was full of actionable steps to stop competing head to head with you competitors in the market place and start building your own unique market.
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4 les gens ont trouvé cela utile
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- nikko
- 2019-01-16
Solid book
I enjoyed the concept, which was presented in a clear, easy to apply manner. Blue Ocean is essentially the same methodology brand strategy, and can be applied to virtually any field. Worth reading. The narration was a little boring and reminded me too much of business school. Aside from that , the content is very good
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2 les gens ont trouvé cela utile
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- Hadeel
- 2019-03-19
Not so relatable
Don't get me wrong, I ALWAYS FINISH my books. However, this one was a little challenging to listen to. You get the point from the beginning of the book, the rest are mostly examples. I zoned out many times but I didn't skip chapters in case I missed any important points that I wanted/didn't know. It's worth a read, but not on top of the list.
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1 personne a trouvé cela utile
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- Amazon Customer
- 2018-12-21
Business Owner - Makes you think
Being a business owner myself, it helped me understand our value and our Blue Ocean success.
Now that our business is maturing, the author helped me better understand and prepare for possible threats and ensure to reflect on possible opportunities for the future.
I highly recommend this book to all business owners.
*Negative reviewers of this book seemed to expect the author to spoon feed them a business model.
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1 personne a trouvé cela utile
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- dylan
- 2023-12-09
Worth the read but seems a bit out dated
Definitely worth listening to or reading for medium and big business owners. Not any huge takeaways for small business owners or the general public
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- Cas
- 2023-03-03
Thought provoking!
A classic business strategy book on innovation. A must read for all in leadership roles.
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- Andrew
- 2022-07-16
I REALLY Wanted To Like This One
The book is ok. Some of the examples were poorly chosen. A more practical and valuable book (that happens to be cheaper) is Alex Hormozi's $100M Offers. Both books cover similar concepts but Alex's book is easier to follow and has better examples.
The most successful books out there are written to be understood and this book runs in circles making it difficult to follow along. Persuasive writing is conversational, not academic. It's almost as if it was written intentionally to confuse you. So very odd.
I can't recommend this book.
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- Utilisateur anonyme
- 2021-08-25
great read , recommend this to any buisness leader
this was a great read, loved the various business case studies, great takeaways!! yes
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- LeVar
- 2021-02-10
Awesome... and Very insightful.
Super insightful. I have started to work on building my own Blue Ocean in my business. Watchout World!
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- Nadia Hamilton
- 2020-12-14
Adding value is the key!
This book emphasizes on the value . This way you don't need to be worried about the competition.
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