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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Narrateur(s): Donald Miller
- Durée: 4 h et 56 min
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Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
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In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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pretty repetitive
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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A well narrated, deep dive into a simple theory
- Écrit par Olivier le 2018-08-17
Auteur(s): Simon Sinek
Description
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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- Brian Middleton
- 2018-04-09
A giant ad for their product.
This book is mainly an advertisiement for their marketing product. Every other sentence mentions the title, making it relatively annoying. Marketing doesn't have to be annoying to customers.
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14 les gens ont trouvé cela utile
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- Amazon Customer
- 2019-11-03
great story. but many upsell
The theory seems sound and I like the process the book takes to talk about it, but there are a few flaws. There is an endless string of upsells to get even the most basic worksheet which is touted to be FREE many times in the book. These statements are either simply not true or they are made to be so difficult to locate as to be impossible. In the end it leaves a bad taste in one's mouth to find that the marketing is the same as any other guru touting their wares.
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11 les gens ont trouvé cela utile
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- Samuel S
- 2019-12-10
Great concepts but too many sales plugs.
The reader is engaging and the concepts are great! But, I feel like he is trying to sell his products too much in the book. It's understandable why he does it but it takes away from the overall experience of the book.
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7 les gens ont trouvé cela utile
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- Skch
- 2018-11-07
It feels like a sales pitch with a few good take away
There were a few good points that I got from it. But mostly having to listen to “your story brand brand book” again and again... it was like sitting through a time share presentation for a good vacation. Worth it but painfull
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7 les gens ont trouvé cela utile
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- Utilisateur anonyme
- 2019-02-09
Brilliant
now in my 30th year of a custom fireplace co..large showroom ..custom wood shop.
great easy to apply ideas . The way the story (no pun intended ) unfolds is easy to follow and apply to my co. I listened to it driving along with a small pocket audio recorder on my dash to record notes of my version of the ideas.
its addictive.
great work thanks .
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5 les gens ont trouvé cela utile
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- Justin C.
- 2017-11-26
Thanks, Donald
I have always been facing the problem that this book promise to solve. Promise is kept.
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5 les gens ont trouvé cela utile
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- Fall7timesstandup8
- 2018-03-29
Clarify your message to increase sales
Great all around. Simple but effective strategies that has me rethinking my message. Great listen!
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- Tech Help Canada
- 2018-04-15
Excellent and practical ideas!
Building a brand story is a great book for online marketers. Can't believe I didn't read it sooner. If you're a copywriter or any kind of marketer, theirs something to gain from the concepts laid out in this audiobook. Cheers!
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3 les gens ont trouvé cela utile
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- Utilisateur anonyme
- 2021-06-25
amazing book
I enjoyed this book so much, and I highly recommended it. must read it. it gave me a powerful feedback how to grow my business and how to be specific and clear, it is a precious guide for who wants to build a brand and start up or even grow big in everything business you want.
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- Leonardo Coronel
- 2020-11-05
Gamechanger
If you're in the process of building your business, this is a definite must read.
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