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Competitive Strategy

Techniques for Analyzing Industries and Competitors
Auteur(s): Michael E. Porter
Narrateur(s): Scott R. Pollak
Durée: 15 h et 31 min
Catégories: Affaires, Commerce
4.5 out of 5 stars (2 évaluations)

CDN$ 14,95 par mois; les 30 premiers jours sont gratuits. Annulable en tout temps.

Description

Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.

Electrifying in its simplicity - like all great breakthroughs - Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He reveals how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the audiobook address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.

Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century. Competitive Strategy is skillfully narrated by Scott R. Pollak.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2008 Free Press (P)2019 Echo Point Books & Media, LLC

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Au global

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  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • JohanAE
  • 2019-12-02

Great Book

This is a great book on competition and entering or exiting a market. Other than my firm belief that a company should NOT try to make government a tool to stop or limit competition; (i.e. influencing laws) I think the book was awesome!

1 personne a trouvé cela utile

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Mulamfu C. Simuyuni
  • 2019-11-07

Excellent Book

The Best business book I have read so far. A must read for every entrepreneur.

1 personne a trouvé cela utile

  • Au global
    3 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    2 out of 5 stars
  • Omar Issa
  • 2019-11-20

Great book, poor audio book

This is a very rich textbook, I bought it as an attempt to go around reading the entire huge textbook, but it just doesn't work, very hard to keep track of the context while listening.

  • Au global
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    2 out of 5 stars
  • Patrick C.
  • 2019-09-10

text book

hard to get through. written like a text book. examples are quite dated. very general. some gold in the nuggets of information but a lot of dedication and perseverance to find them.