Gratuit avec l'essai de 30 jours
-
Contagious
- Why Things Catch On
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 50 min
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
Acheter pour 17,43$
Aucun mode de paiement valide enregistré.
Nous sommes désolés. Nous ne pouvons vendre ce titre avec ce mode de paiement
Vous pourriez aussi aimer...
-
The Catalyst
- How to Change Anyone's Mind
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs, Fred Irby
- Durée: 6 h et 46 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.
-
-
Good follow up for Influence the book
- Écrit par Amazon Customer le 2020-04-27
Auteur(s): Jonah Berger
-
Made to Stick
- Why Some Ideas Survive and Others Die
- Auteur(s): Chip Heath, Dan Heath
- Narrateur(s): Charles Kahlenberg
- Durée: 8 h et 37 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
-
too much fluff
- Écrit par Par le 2021-06-22
Auteur(s): Chip Heath, Autres
-
Invisible Influence
- The Hidden Forces That Shape Behavior
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
-
-
Noncoherent and full of pseudoscience
- Écrit par S le 2020-02-22
Auteur(s): Jonah Berger
-
Magic Words
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 54 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
-
-
Data clearly explained
- Écrit par Mary Lou le 2023-11-30
Auteur(s): Jonah Berger
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- Auteur(s): Gabriel Weinberg, Justin Mares
- Narrateur(s): Gabriel Weinberg
- Durée: 7 h et 24 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
-
Must read for any startup founder
- Écrit par Brandon le 2018-09-19
Auteur(s): Gabriel Weinberg, Autres
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Auteur(s): Donald Miller
- Narrateur(s): Donald Miller
- Durée: 4 h et 56 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
A giant ad for their product.
- Écrit par Brian Middleton le 2018-04-09
Auteur(s): Donald Miller
-
The Catalyst
- How to Change Anyone's Mind
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs, Fred Irby
- Durée: 6 h et 46 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.
-
-
Good follow up for Influence the book
- Écrit par Amazon Customer le 2020-04-27
Auteur(s): Jonah Berger
-
Made to Stick
- Why Some Ideas Survive and Others Die
- Auteur(s): Chip Heath, Dan Heath
- Narrateur(s): Charles Kahlenberg
- Durée: 8 h et 37 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
-
too much fluff
- Écrit par Par le 2021-06-22
Auteur(s): Chip Heath, Autres
-
Invisible Influence
- The Hidden Forces That Shape Behavior
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
-
-
Noncoherent and full of pseudoscience
- Écrit par S le 2020-02-22
Auteur(s): Jonah Berger
-
Magic Words
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 54 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
-
-
Data clearly explained
- Écrit par Mary Lou le 2023-11-30
Auteur(s): Jonah Berger
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- Auteur(s): Gabriel Weinberg, Justin Mares
- Narrateur(s): Gabriel Weinberg
- Durée: 7 h et 24 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
-
Must read for any startup founder
- Écrit par Brandon le 2018-09-19
Auteur(s): Gabriel Weinberg, Autres
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Auteur(s): Donald Miller
- Narrateur(s): Donald Miller
- Durée: 4 h et 56 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
A giant ad for their product.
- Écrit par Brian Middleton le 2018-04-09
Auteur(s): Donald Miller
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 7 h et 2 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Seth puts me to sleep
- Écrit par Andrew Cao le 2019-02-13
Auteur(s): Seth Godin
-
Pre-Suasion
- Channeling Attention for Change
- Auteur(s): Robert B. Cialdini
- Narrateur(s): John Bedford Lloyd
- Durée: 9 h et 24 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
-
informative, but difficult to listen to. Too much
- Écrit par Curtis S. le 2018-01-09
Auteur(s): Robert B. Cialdini
-
Epic Content Marketing
- How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
- Auteur(s): Joe Pulizzi
- Narrateur(s): Joe Pulizzi
- Durée: 8 h et 34 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.
Auteur(s): Joe Pulizzi
-
The Spook Who Sat by the Door
- Auteur(s): Sam Greenlee, Natiki Hope Pressley
- Narrateur(s): Dion Graham, Natiki Hope Pressley
- Durée: 6 h et 6 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Continuously available in print since 1968, this novel has become embedded in progressive anti-racist culture with wide circulation of the book and hotly debated film. A literary classic, The Spook Who Sat by the Door is a strong comment on entrenched racial inequities in the United States in the late 1960s. With its focus on the “militancy” that characterized the Black Power movement of the 1960s and 1970s, this is the story of one man’s reaction to ruling-class hypocrisy.
-
-
Buckle up!
- Écrit par Jovan Love le 2023-01-20
Auteur(s): Sam Greenlee, Autres
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- Auteur(s): Alex Hormozi
- Narrateur(s): Alexander Hormozi
- Durée: 3 h et 48 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
21 year old car salesman
- Écrit par Parker Raaymakers le 2021-09-16
Auteur(s): Alex Hormozi
-
Influence, New and Expanded
- The Psychology of Persuasion
- Auteur(s): Robert B. Cialdini
- Narrateur(s): Robert B. Cialdini
- Durée: 20 h et 43 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Needs to be narrated by someone else
- Écrit par Amazon Customer le 2021-12-28
Auteur(s): Robert B. Cialdini
-
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
- Auteur(s): Luke Sullivan, Edward Boches
- Narrateur(s): Scott R. Pollak
- Durée: 13 h et 51 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
The classic guide to creating great advertising now covers all media: Digital, social, and traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
-
-
Required reading for everyone in advertising
- Écrit par Utilisateur anonyme le 2022-01-21
Auteur(s): Luke Sullivan, Autres
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Auteur(s): Geoffrey A. Moore
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
-
A must for your business toolkit.
- Écrit par Brian Paul Ferreira le 2021-06-14
Auteur(s): Geoffrey A. Moore
-
Hooked: How to Build Habit-Forming Products
- Auteur(s): Nir Eyal, Ryan Hoover
- Narrateur(s): Nir Eyal
- Durée: 4 h et 40 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
-
If it wasn't so short, I wouldn't have finished it
- Écrit par Jeremy Parkin le 2021-12-04
Auteur(s): Nir Eyal, Autres
-
Superfans
- The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
- Auteur(s): Pat Flynn
- Narrateur(s): Pat Flynn
- Durée: 5 h et 2 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
-
-
A Super book and Super read
- Écrit par Utilisateur anonyme le 2023-08-17
Auteur(s): Pat Flynn
-
Clear Thinking
- Turning Ordinary Moments into Extraordinary Results
- Auteur(s): Shane Parrish
- Narrateur(s): Will Damron, Shane Parrish
- Durée: 6 h et 41 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
You might believe you’re thinking clearly in the moments that matter most. But in all likelihood, when the pressure is on, you won’t be thinking at all. And your subsequent actions will inevitably move you further from the results you ultimately seek—love, belonging, success, wealth, victory. According to Farnam Street founder Shane Parrish, we must get better at recognizing these opportunities for what they are, and deploying our cognitive ability in order to achieve the life we want.
-
-
A Book About Stoicism
- Écrit par Jezel le 2023-12-12
Auteur(s): Shane Parrish
-
Switch
- How to Change Things When Change Is Hard
- Auteur(s): Dan Heath, Chip Heath
- Narrateur(s): Charles Kahlenberg
- Durée: 7 h et 43 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie.
-
-
worth several listens!
- Écrit par Renee le 2021-01-23
Auteur(s): Dan Heath, Autres
Description
Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
D'autres livres audio du même...
narrateur:
Ce que les auditeurs disent de Contagious
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
-
Au global
-
Performance
-
Histoire
- Alex
- 2018-04-12
Must read!!!
If marketing is one of your interest then you must read this book! nice work
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
1 personne a trouvé cela utile
-
Au global
-
Performance
-
Histoire
- Michelle
- 2023-09-14
Excellent Read
This book is an embodiment of its topic: valuable virality! It’s principles are textbook value but told in a story which makes it even more valuable.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- Utilisateur anonyme
- 2023-06-06
The absolute top book for marketing
It is such detailed and analytical book for all to understand about the world why they see the way they believe and help people like me as realtor to do better marketing ! Layla Yang from Vancouver Canada
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- Kindle Customer
- 2019-01-23
take it to the next level
it took me a while to finish but it was because I was looking for something I could apply it to.
I since have and I strongly suggest the book!
this book will help you when you are stuck. it will help you think of ways to approach the market so you succeed. heck, it will help you take you to the next level.
I have been able to use the the principles to brainstorm and think in different ways I didn't think to.
excited to apply and see where it takes me!
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
1 personne a trouvé cela utile
-
Au global
-
Performance
-
Histoire
- Stephen Bruce
- 2019-06-25
Must read!
if you have a job that involves posting content to a social media platform in any way, you must read this book.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
1 personne a trouvé cela utile
-
Au global
-
Performance
-
Histoire
- Adam
- 2019-03-25
Hate the voice, love the message.
Practical, actionable insights and methodologies backed up by real world applications. Very valuable book, and highly recommended.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
1 personne a trouvé cela utile
-
Au global
-
Performance
-
Histoire
- Laura
- 2022-07-23
loved this!! it sparked my interest in marketing!!
Amazing book with amazing stories that you remember!! A must read especially if you are an enterpreneur and want to make your product service viral 💥💥💥
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- Hadeel
- 2019-03-02
Blown away!
i'm so glad I picked up this book. I have taken notes! Definitely a book that you have to listen twice, as it has amazing points that aren't shared out there! thank you to the author and narrator!
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
1 personne a trouvé cela utile
-
Au global
-
Performance
-
Histoire
- Lynn Vu
- 2017-12-29
Light book with simple yet great ideas!
This was an enjoyable light read/listen. Loved the narrator, he has great tone and enthusiasm. The ideas are straightforward and easy to apply. A solid foundation for marketing. It’s also short and sweet!
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
1 personne a trouvé cela utile
-
Au global
-
Performance
-
Histoire
- Dana Pharant
- 2018-09-18
The stories are so good
The stories and examples in this book are fantastic. I really loved how they highlighted the learning so perfectly for how to make your business or product more contagious. It is partly luck to have something go 'viral' but having an eye to what is catchy can definitely boost your visibility and sales.
I think my favourite story is the hidden bar Please Don't Tell. Brilliant marketing idea. #Audible1
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
1 personne a trouvé cela utile