Listen free for 30 days

  • Free Prize Inside!

  • The Next Big Marketing Idea
  • Written by: Seth Godin
  • Narrated by: Seth Godin
  • Length: 2 hrs and 58 mins
  • 5.0 out of 5 stars (5 ratings)

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
Free Prize Inside! cover art

Free Prize Inside!

Written by: Seth Godin
Narrated by: Seth Godin
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $17.51

Buy Now for $17.51

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

Purple Cow was the number-one best-selling marketing book on Amazon in 2003. Now, in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to make something happen.

The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?

Free Prize Inside delivers those answers and much more. It's a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working.

Thirty years ago, the best way to sell something was to advertise it on television. But today's consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation - a free prize inside.

You don't have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don't have to be a genius - you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.

We're all marketers now, no matter what our job titles. With Godin's help, we can find the free prize that will transform our companies.

©2004 Seth Godin (P)2009 Gildan Media Corp

What the critics say

"Seth Godin may be the best intuitive marketer alive today." (Randall Rothenberg)

What listeners say about Free Prize Inside!

Average Customer Ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Seth knows how to sell.

One of my favorite things about Seth Godin is how he is able to convey his idea (or ideas that have been around for a long time) in ways that get you thinking about both the idea and your project. He floods information to you quickly; so be prepared to pause and absorb, or rewind and relisten.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!