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Impossible to Ignore

Creating Memorable Content to Influence Decisions
Auteur(s): Carmen Simon
Narrateur(s): Barbara Hawkins-Scott
Durée: 8 h et 28 min
Catégories: Affaires, Carrières
4 out of 5 stars (1 évaluation)

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Description

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore - using the latest in brain science.

Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a 10th of it? How do you know which 10th they'll remember? How will you stay on their minds long enough to spark the action you need?

Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory - and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling emails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:

1. Create cues that attract attention and connect with your audience's needs

2. Use memory-influencing variables to control what your audience remembers

3. Turn today's intentions into tomorrow's actions

This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable - it's Impossible to Ignore.

©2016 Carmen Simon (P)2016 McGraw-Hill Digital

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  • Au global
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    2 out of 5 stars
  • Kevin
  • 2017-08-14

poorly narrated

the content is good. the narrating is unbearably monotone, especially noticeable as this text is written in fairly scientific language.

5 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • titus
  • 2016-11-15

THIS IS THE ONE BOOK IN UNIVERSE TO INFLUENCE.....

If you could sum up Impossible to Ignore in three words, what would they be?

This is the One book in the universe to reveal the most powerful method to influencing prospective memories and retrospect memories!

What other book might you compare Impossible to Ignore to and why?

THIS IS THE ONLY ONE TO COMPARE WITH IT SELF

Which scene was your favorite?

Cue's retrieve memories execute action techniques!

Was this a book you wanted to listen to all in one sitting?

Yes

Any additional comments?

I found this book is very very interesting informative and practical, to influencing memories and action, and i never found any books in this department.thank you author CARMEN SIMON.

4 les gens ont trouvé cela utile

  • Au global
    3 out of 5 stars
  • Performance
    1 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Sean Motyl
  • 2018-10-10

Very good content-tough to listen

I found the content to be very interesting. I struggle to explain why I don't like the narrator. She reads very well; but maybe too well? I want to say too mechanical, but that wouldn't be fair. Either way, I struggle. Rather, let me say I greatly prefer books read by their author. They don't have to be good--crazy accents, inflections, slang; whatever. Books read by the author sound natural and are really fun and easy to listen.

2 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Sean G Murphy
  • 2017-10-06

You can’t sell to a memory that does NOT exist!

In these pages are no fewer then 100 key triggers to understand why you succeed and why you blow it! Carmen has allowed us to realize the significance of the syntax of a conversation! Remember we are always in a dialogue with our audience even if we don’t hear they speaking. They are remembering faster then we can connect with them.
Thanks Carmen... amazing content, context and bread crumbs to greater success.
Hugs from Dallas.

2 les gens ont trouvé cela utile

  • Au global
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    5 out of 5 stars
  • B. Waddill
  • 2017-08-21

Amazing Content - Better in hard copy

Would you consider the audio edition of Impossible to Ignore to be better than the print version?

Impossible to ignore was fantastic but extremely difficult to follow with audio only. There were several lists that I wished I had notes on, and I couldn't take notes because I listen to ebooks while I drive. Overall the content was excellent - it would just be easier to take in visually rather than audibly.

What was one of the most memorable moments of Impossible to Ignore?

I specifically liked the concept of queue/triggers. As a marketer, we're always trying to figure out how to make our clients' messages more powerful. The idea of setting triggers to cause the prospect to recall the service is super powerful It seems obvious after the fact - doing it consciously is another story.

What aspect of Barbara Hawkins-Scott’s performance would you have changed?

The energy level just didn't resonate with me. I'd occasionally find myself drifting off into thought and losing focus on the content. I had to rewind many times to rehear parts that I zoned out listening to. Not a problem I usually have.

What’s an idea from the book that you will remember?

As i mentioned before, the queues. There are lots of good concepts for marketing though. It really helps bring awareness to the various ways ads can be used to really connect with prospects.

Any additional comments?

I'd definitely recommend setting aside time to listen to this audiobook in a place with few distractions where you can take notes. This book is loaded with great content. I recommend it either way.

2 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • A is A
  • 2020-01-18

Mandatory for those in Marketing and Sales

The content of Impossible to Ignore was brilliant! I heard about it from the Scott Adams book on Persuasion. I also think I heard about it in YuKai Chou’s book on Gamification or maybe one of Oren Klaff’s books. Long story short: I wish I had read it the first time I heard about it. I’ve made a point of committing the principles I learned to memory using the very techniques explained in the book... only on my self. If you have enjoyed the works of Robert Cialdini, you’ll find this to be a similar experience.

1 personne a trouvé cela utile

  • Au global
    4 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Cameron Collins
  • 2018-06-28

What I caught of the Content was Great

I liked the content I caught but my mind kept wandering as I found that the narration was difficult for me to listen and engage with.

1 personne a trouvé cela utile

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Amazon Customer
  • 2020-04-20

A must read

Great insights. However it is a bit too technical but still full of important information on memory and recall.

  • Au global
    5 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Utilisateur anonyme
  • 2019-11-29

The voice

The voice is not very catchy, I was constantly distracted. The book was pretty hard to follow compared to most (by far) books I previously listened to. The voice isn’t bad, but for some performance reasons it pretty much goes against all statements in the book title.

  • Au global
    3 out of 5 stars
  • Performance
    1 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Will Strohl
  • 2019-05-02

Difficult to pay attention to due...

The narrator is very monotone and the writing style only exacerbates this issue. The actual book maybe be easier to "read."