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Influence cover art

Influence

Written by: Kenneth G. Brown, The Great Courses
Narrated by: Kenneth G. Brown
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Publisher's Summary

Don't just let influence just happen to you. Instead, take charge of your life by grasping the science behind how influence works and by strengthening your own skills at using it to your advantage. In this dynamic 12-lecture series, you'll discover how to tap into the hidden powers of influence - and use these powers to enhance your life in ways you never thought possible.

Using clear and accessible language, Professor Brown teaches you how and why influence works. You'll explore the four key factors involved in influence attempts; delve into exciting psychological and sociological research and experiments; ponder the ethics surrounding influence by studying the lives of historical leaders (and despots); get solid tips for becoming more influential; and hone your skills with simple exercises for everyday living. By the final lecture, you'll be able to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2013 The Great Courses (P)2013 The Teaching Company, LLC

What listeners say about Influence

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generally a great read.

well laid out. very informative formative. I would have liked to have read the books maybe 40 years before this time as I am now older and my interest in the subject and my ability to utilize subject matter has decreased.

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Great listen

Very interesting and insightful - well presenting and some helpful tips along the way! Would listen again later to reinforce

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Really enjoyed

great listen, author sounds like he is committed to the subject and wants others to learn

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