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Influence

The Psychology of Persuasion
Auteur(s): Robert B. Cialdini
Narrateur(s): George Newbern
Durée: 10 h et 6 min
Catégories: Affaires, Marketing
4.5 out of 5 stars (310 évaluations)

CDN$ 14,95 par mois; les 30 premiers jours sont gratuits. Annulable en tout temps.

Description

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

©1984, 1994, 2007 Robert Cialdini (P)2016 HarperCollins Publishers

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Moyenne des évaluations de clients

Au global

  • 4.5 out of 5 stars
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Performance

  • 4.5 out of 5 stars
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Histoire

  • 4.5 out of 5 stars
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Trier :
  • Au global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    4 out of 5 stars

important

I will listen more than once because it is important to know why we do the things we do.
#Audible1

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars

Great research and examples but a bit lengthy

The author has clearly put in many years of extensive research before creating this fantastic work! While backed up with much research and stories a bit lengthy and not as practical as I had wished!

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

very interesting

this book was very informative. I work in sales and learned alot from this book.

  • Au global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    3 out of 5 stars

Not convincing

IMO this book is a bit overrated. The writing style is essay like and dry. Many research studies and experiments cited are either too general and lack persuasiveness, or have excessive dramatic descriptions that create unnecessary confusion (I’ve actually read about some of experiments in other books). I cannot relate to many examples used either. For example, no matter how likeable a car salesperson is, I would never like a complete stranger more than I like my hard-earned money. But it may just be me.

  • Au global
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    4 out of 5 stars

Good to be aware of this information

Book has quality information, narration was annoying because you can hear him taking deep breaths between sentences.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Great listen

Good overall knowledge presented in this book.
Things you can apply to every day life.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Fantastic!

great read for marketers or anyone looking to gain insight into how we make our decisions and how to be a more savvy consumer.

  • Au global
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    3 out of 5 stars

Basic Info but Hell Yeah Books

For anyone uninitiated to these kinds of influence tactics this is a great beginner’s perspective!

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Amazing

This is one of the best books I have had the pleasure of listening too. The information contained inside this book can lead to so many paths of abundance in both the realm of Business and personal life.

Just fantastic

  • Au global
    2 out of 5 stars
  • Performance
    1 out of 5 stars
  • Histoire
    3 out of 5 stars
  • CL
  • 2018-10-26

Disappointed

I was really excited for this audio book, and read the comments about his breathing, and thought to myself, it can’t be that bad. But, after listening to the book, I understood. It’s distracting and blow the whole experience.

Trier :
  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Bon Appetit
  • 2019-01-20

A must read

One of the best book I read, his research is great and gives you a great understanding about some human psychology mechanisms

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    2 out of 5 stars
  • Henry Marinho
  • 2019-07-23

Too long material for not much of discovery content.

This audiobook is great for people suffering of insomnia and in need of background voice.
This content could had been much more concise and well expressed in 30m or 1 hour.
The idea is good, but not well written.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Gael Gendre
  • 2018-10-22

Excellent

À lire et à relire toute sa vie. Car cela peut sauver toutes vos économies

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • LEON GOMEZ Salomon
  • 2018-08-02

Excelent livre ! Très riche, très bien expliqué

J'ai adoré ce livre ! Son contenu est très riche et très bien illustré et expliqué par une grande quantité d'expériences et d'exemples concrets

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • mikus
  • 2018-05-14

Complete and interesting

The book is neither too scientific nor too generic, just right amount of facts and data to back up the author's theories and not to get the topic too heavy and boring.
Tons of real-life examples, often multiple for each case study some of them truly surprising and unknown.
It's a good start to anyone interested in marketing or sociology, but also anyone that looks for practical knowledge on how not to get deceived by the sales and marketing. Definitely recommended.

Trier :
  • Au global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
  • ProudPapa34
  • 2017-01-08

Eye Opening

I listened to this book in about a week, and it's already making me perceive the world in a different way. From the guy at McDonalds who smiled when he asked if I wanted to donate a dollar to St. Jude to the man who gave my church a timeline on the purchase of an old church building because he has other "interested parties," I am more aware of the compliance tactics that people inadvertently or intentionally use around me to encourage me to behave in a certain way. This book is a classic.

85 personnes sur 92 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Mikko SF
  • San Francisco, CA
  • 2017-04-26

Finally got through this classic

I finally opened an Audible account and first picked a book that I've had on shelf for years and even started once or twice. I remembered the written version being a little dry and repetitious. The first issue was fixed by the engaging delivery; the second issue, in an audiobook, turned out to be a virtue. A very good experience. However, in a book laden with social science references, checking the sources in an audiobook is difficult. Knowing the replication problems of psychology and social sciences, going into details of the research would be necessary to fully trust the examples. Or, you need to place total trust in the author, while keeping in mind that even Nobel laureates have been overconfident in their experiment design. But I digress. A great book, good listen. "Click, whirr".

27 personnes sur 29 ont trouvé cette évaluation pertinente

  • Au global
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Rosanne
  • So Burlington, VT
  • 2017-12-10

Dated but relevant

Although this was written 20 or 30 years ago the underlying information is relevant more so now than ever. I thought the book was a bit too long and the points being made could have been done more concisely; however it was still a valuable use of my time to listen to the entire book.

The only slightly annoying aspect of listening to the reader was hearing his inhalation of breath before speaking. He has a very good voice and his narration was pleasant; but I found his frequent intakes of breath a bit annoying.

37 personnes sur 41 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Tim
  • 2016-10-18

Awesome book!

This is a great book if you want to learn more about yourself as well as other people. This book explains a lot about the preloaded programming we humans are born with and how it can be exploited by compliance professionals .

29 personnes sur 32 ont trouvé cette évaluation pertinente

  • Au global
    2 out of 5 stars
  • Performance
    1 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Jerry L. Cook
  • 2018-04-10

Gulp, gulp: Here's my review

The reader should not be reading this book; the breathing and gulping are horrible.

Having said that, the content is very useful. Here are my recommendations for getting past the heavy breathing and gulping sounds of the reader.
1. Put the speed on 1.25x. Yes, you'll get to the breathing and gulping sounds sooner, but they won't last as long.
2. Understand that this book, at least the first half, is primarily about business/marketing/sales tactics. I would not recommend this book for someone who is trying to Win Friends and Influence People.
3. Stay focused. Ask yourself what the reader's point is with the long stories.
4. Take notes. I have found that writing notes while reading has really helped.

Good luck!

64 personnes sur 72 ont trouvé cette évaluation pertinente

  • Au global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Tobi
  • 2016-11-03

Great content, slow in the middle, redeems itself quickly

This book has great content and is well formed in its ideas and overall message. At times in the middle of the book I found the stories a bit lengthy causing me to lose focus on the message but if you can push past this the second half of the book is just as good if not better as the first.

26 personnes sur 29 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Tom Huffman
  • 2017-01-28

Life decisions

This book provides excellent insight to how we should responsibly challenge authority and outside influences in our lives. We are conditioned from birth to unconsciously conform and comply on societal queues; we must make a conscious effort to scrutinize our decisions and ensure they fulfill our needs and not our wants.

18 personnes sur 20 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • B. Ferguson
  • 2016-12-06

Excellent

This audiobook is just the right length. The influence principles were described with easy to follow stories and examples. The funniest stories were how the author was duped by an influence principle. If you're looking to be more effective in your communications with people, I would highly recommend this book.

It will help you understand why people are drawn to certain things, why people are reluctant to change their mind, etc

36 personnes sur 41 ont trouvé cette évaluation pertinente

  • Au global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    2 out of 5 stars
  • C
  • 2017-05-10

bloated entry level knowledge

Not worth the time for those already familiar with the subjects.

This is good for people who are new to psychology and prefer lengthy descriptions and multiple examples of these concepts.

The information is mostly accurate yet the authors ego slips in occasionally. Some needed ethical commentary on the "initiation rights" segment are somewhat omitted.

If you are looking for more advanced and consolidated material, go with "you are not so smart" or a few other titles that have more efficient delivery with more topics.

32 personnes sur 37 ont trouvé cette évaluation pertinente

  • Au global
    3 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    4 out of 5 stars
  • isaiah
  • 2017-01-09

the narrator was dull to me but great content.

I found some nuggets of information here. For me this was the second worst narration in an audiobook.

15 personnes sur 18 ont trouvé cette évaluation pertinente