Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

This practical and groundbreaking guide reveals seven paths to fighting the effects of stress - to strengthen our natural defenses so that our minds remain sharp, and our bodies resilient, no matter what life throws at us. Each chapter examines a common stress agent - including inflammation, an out-of-sync body clock, cortisol levels, and emotional triggers - and presents simple ways to minimize its harmful effects with changes in diet, exercise, and other daily habits - including surprising hacks involving music, eye movements, body temperature, daily routine, and more.

Where do our thoughts come from? How do we make choices and trust our judgments? What is the role of the unconscious? Can we manipulate our dreams? In this mind-bending international best seller, award-winning neuroscientist Mariano Sigman explores the complex answers to these and many other age-old questions. The cutting-edge research presented in The Secret Life of the Mind revolutionizes how we understand the role that neuroscience plays in our lives.

Millions turn to Marc and Angel Chernoff for fresh, intimate insights for a fulfilled life. In this pithy and empowering guide, they collect the very best advice they've discovered, on topics that include overcoming setbacks, letting go of what's holding us back, nurturing relationships, finding time for self-care, and cultivating passion in order to achieve our wildest dreams.

Integrity. It is more than simple honesty. It's the key to success. A person with integrity has the, often rare, ability to pull everything together, to make it all happen no matter how challenging the circumstances.

How would you like to know what the people around you are thinking? Would you like to network like a pro, persuade your boss to give you that promotion, and finally become the life of every party? Now, with Henrik Fexeus' expertise, you can. This international best seller teaches you everything you need to know in order to become an expert at mind-reading.

Exploring a wide range of everyday topics - from credit card debt and household budgeting to holiday sales - Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.

Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. "If people are being paid to think," he writes, "isn't it time the business world found out what the thing doing the work, the brain, is all about?"

One of the most original psychoanalysts after Freud, Karen Horney pioneered such now-familiar concepts as alienation, self-realization, and the idealized image, and she brought to psychoanalysis a new understanding of the importance of culture and environment.

Whether your performance realm is the playing field, the office, or the classroom, mental toughness is no longer simply an asset. It’s an absolute necessity. Thriving at work and in life doesn’t happen by accident: There are teachable skills that can help you unleash your full potential. Mental performance coach Jean François Ménard will give you exclusive access to techniques and strategies that he uses to help Cirque du Soleil artists, Olympians, and pro athletes become the best in the world.

Power is one of the most misunderstood - and therefore vilified - concepts in our society. Many assume power is predetermined by personality or wealth, or that it’s gained by strong-arming others. You might even write it off as “dirty” and want nothing to do with it. But by staying away from power, you give it up to someone else who may not have your best interest in mind. We must understand and use our power to have impact, and pioneering researchers Julie Battilana and Tiziana Casciaro provide the playbook for doing so in Power, for All.

The best financial advisors are well equipped to succeed regardless of market conditions. Based on interviews with 15 top advisors, each doing several million dollars worth of business every year, The Million-Dollar Financial Advisor distills their universal success principles into 13 distinct lessons. Each is explained step-by-step for immediate application by veteran and new financial professionals alike.

How many times have you thought that everyone is crushing it except you? How often have you looked at one of your accomplishments and attributed it to luck or the help of others? It can be difficult to acknowledge our own successes and skills and overcome the feeling of being an impostor. But moving past that feeling is crucial to continuing down the path to even greater success and happiness.

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain".

Filled with actionable strategies proven to improve focus, increase productivity, and promote well-being, Brain Hacks will help you transform the way you work, live, and feel by tapping into the power of your executive functioning skills. Modern life requires a lot of our brains. We need to stay organized, manage our time wisely, and make important decisions. These essential skills - known as executive functioning - affect every aspect of our lives, from how we function at work and home to how we manage stress.