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Social Media Success for Every Brand

Auteur(s): Claire Diaz-Ortiz, Donald Miller - foreword
Narrateur(s): Jackie Dorman, Donald Miller - foreword
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Description

Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.

Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results.

In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:

  • Story
  • How
  • Audience
  • Reach
  • Excellence

Social Media Success for Every Brand does not require you to be familiar with Building a StoryBrand, but provides enough foundation to prepare you for practical success with their social media content.

Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Claire Diaz-Ortiz (P)2019 HarperCollins Leadership

Ce que les critiques en disent

'If you've been waiting for the ultimate guide to navigating social media, here it is! Claire Diaz-Ortiz, my coauthor on One Minute Mentoring and one of Fast Company's 'Top Ten Social Media Mavens,' condenses decades of social media savvy into sensible portions for digital communicators who want to expand their brand. Claire's smart, cheeky commentary and road-tested know-how will have you laughing as you learn from the best in the business. Whether you are a brand manager, a marketing specialist, or an optimistic entrepreneur, Social Media Success for Every Brand will help you—and your brand—win.'—KEN BLANCHARD, coauthor of The New One Minute Manager and Leading at a Higher Level

'The amazing thing about social media is that it changes every day. The challenging thing about social media is that it changes every day. Thankfully, Claire Diaz-Ortiz is willing to jump into the tension of those two truths and wrestle out a smart way forward for all of us. If you're an expert at social media, read this book. If you're an amateur at social media, read this book. You'll be glad you did.'—JON ACUFF, New York Times bestselling author of Finish: Give Yourself the Gift of Done

'Looking for success in today's social media age? In Social Media Success for Every Brand, Claire Diaz-Ortiz lays out the long-term strategy that will get you there!'—MARSHALL GOLDSMITH, #1 New York Times bestselling author of Triggers, Mojo, and What Got You Here Won't Get You There; Thinkers50 #1 Executive Coach and #1 Leadership Thinker

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Ce que les auditeurs disent de Social Media Success for Every Brand

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Au global
  • 4.5 out of 5 stars
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  • Au global
    5 out of 5 stars
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It's a good one

It's got lots in it that I was able to use! I gave it 5 overall on the strength of the ideas. The performance was good apart from the occasional 'pickup' where the tone of the voice is so different that it broke the rhythm of the narration (that then broke my concentration due to what sounded like 2 voices in the narration, occasionally). That is a small thing to pick at though. It's certainly worth a listen. It is a solid book.

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  • Au global
    5 out of 5 stars
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Great Read/Listen For Aspiring Social Media Managers

Great read and listen for aspire in social media managers. I am a freelancer and so not immersed in the typical day today banter that would happen in a in-house marketing team, so I found this book great for filling that void. A lot of good information narrated in a way that was like, speaking with a colleague on the team.

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  • Au global
    5 out of 5 stars
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Great Listen

Great listen for those looking to improve their social media reach & engagement. I highly suggest.

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