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No B.S. Marketing to the Affluent
- No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
- Narrateur(s): Shawn Compton
- Durée: 9 h et 20 min
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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Description
In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.
You'll also discover how to:
- Use 10 surprising emotional buy triggers the affluent find irresistible
- Stop selling products and services, and learn how selling aspirations and emotional fulfillment is more profitable
- Use Kennedy's Million-Dollar Marketing System
- A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- Apply the magic language of "membership" to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels
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Au global
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Histoire
- Sheryl Plouffe
- 2021-09-14
A must listen
This is a must listen for business owners looking to get, and stay, ahead of the curve.
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