A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. And it's when tons of fans visit your Website and your blog because they genuinely want to be there.
Millions of people try to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media. But you can't generate buzz without something to buzz about. Now bestselling author, David Meerman Scott explains how to produce engaging online content that people will WANT to share, triggering a "world wide rave" for your product or service.
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A must-read for all those involved in any form of marketing - practical, concrete and entertaining!
3 personnes sur 3 ont trouvé cette évaluation pertinente
Good insights into driving a world wide rave
Good insights into successfully spreading the word about your content and online value across the world wide web. Concepts were original and backed up with good examples.
4 personnes sur 5 ont trouvé cette évaluation pertinente
This is a terrific listen. Great ideas that can jumpstart your own brainstorm. Scott tells you what and how, unlike many that leave you wanting specifics. As a marketing professional and small business owner, I highly recommend it.
5 personnes sur 7 ont trouvé cette évaluation pertinente
- M. Curtis McCoy
You need to read this book (again)
If you own or manage a business that sells, services, or offers... anything, this book will change how you market your business. Highly recommend.
- Kindle Customer
Great way to get mouth to mouth spread.
Great content, a bit too long but not boring story. Recommended to all that building your own brand.
Another great David Meerman Scott Book
What made the experience of listening to World Wide Rave the most enjoyable?
David has a great storytelling ability that makes his writing easy to read and easy to understand
What other book might you compare World Wide Rave to and why?
Trust Agents by Chris Brogan. Similar theme of connecting with clients
Don't waste your time
Here's the market at work...DO NOT WASTE YOUR TIME OR MONEY ON THIS BOOK. Nothing new here, a 10 year old has more insight.
1 personnes sur 4 ont trouvé cette évaluation pertinente