Laugh Tactics is full of strategies that dissect, break down, and analyze all of the types of humor that you'll encounter in daily conversation - stuff you can really use with people you talk to. We're not all trying to become standup comedians, and this isn't a book about ha-ha jokes with setups and punch lines. Learn to simply make a better impression on people, put them at ease, charm them, and make them smile with you.

Develop your own personal gravity with concrete skills to stand out, be noticed, and captivate people. If you (1) walk into a room and feel invisible, or (2) want to ensure you make a powerful personal impact - newsflash: you need better advice than "fake it 'til you make it" or "just be yourself". Confidently approach and excel in any social setting.

Improv(e) Your Conversations teaches the ingenious rules of improv comedy that allow performers to turn boring prompts into memorable interactions worthy of standing ovations. This means there are real frameworks and templates to escape interview mode small talk – and start connecting and building rapport from the moment you say “Hello”. This book goes through over 15 of the most helpful and insightful improv comedy techniques with countless real-life examples to make you a great talker. 

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

Public speaking can be terrifying. For David Nihill, the idea of standing in front of an audience was scarier than cliff jumping into a thorny pit of spiders and mothers-in-law. Without a parachute or advanced weaponry. Something had to change.

In what doesn't sound like the best plan ever, David decided to overcome his fears by pretending to be a comedian called "Irish Dave" for one full year, crashing as many comedy clubs, festivals, and shows as possible.