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Playing to Win
- How Strategy Really Works
- Narrateur(s): LJ Ganser
- Durée: 7 h et 9 min
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Description
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.
The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approachand then making the right choices to support itmakes the difference between just playing the game and actually winning.
Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well.
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Ce que les auditeurs disent de Playing to Win
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- Douglas Rawson
- 2020-03-10
Wowzers! an amazing book with meaningful tools
Wowzers! An amazing book with meaningful tools that can be implemented in any size organization, for-profit or not for profit. wish I had picked this up years ago.
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- Juli Wenger
- 2018-09-13
The first strategy book you need to read
This book is the best strategy book I've come across. It is full of real, applicable examples, and the narrative walks through the strategic process is a logical sequence that is easy to follow and understand. Additionally, it provides great context for using other traditional strategy tools (i.e. Porter's 5 Forces) to get real value in setting the strategic direction of an organization. It makes me wish i had found it much sooner, and I suddenly want to go work at P&G.
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- Vinny
- 2023-02-12
Great book about strategy
Liked all the examples about P&G and how they implemented the tools in the book. If you like case studies, it’s a good book. Would have liked to have seen more failures instead of all winners.
A visual aid of the diagrams would have been helpful
Recommended for any C suite and entrepreneur struggling with strategy.
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- Utilisateur anonyme
- 2020-05-02
horribly vague
it has great content but it's extremely vague, poorly written.
it is filled with unnecessary complexities.
overall I do not recommend this book unless you're into Shakespeare.
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