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Bursts

Auteur(s): Albert-Laszlo Barabasi
Narrateur(s): Richard McGonagle
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Description

A revolutionary new theory showing how we can predict human behavior-from a radical genius and best-selling author.

Can we scientifically predict our future? Scientists and pseudo scientists have been pursuing this mystery for hundreds and perhaps thousands of years. But now, astonishing new research is revealing patterns in human behavior previously thought to be purely random. Precise, orderly, predictable patterns.

Albert Laszlo Barabasi, already the world's preeminent researcher on the science of networks, describes his work on this profound mystery in Bursts, a stunningly original investigation into human nature. His approach relies on the digital reality of our world, from mobile phones to the Internet and email, because it has turned society into a huge research laboratory. All those electronic trails of time stamped texts, voicemails, and internet searches add up to a previously unavailable massive data set of statistics that track our movements, our decisions, our lives. Analysis of these trails is offering deep insights into the rhythm of how we do everything. His finding? We work and fight and play in short flourishes of activity followed by next to nothing. The pattern isn't random, it's "bursty." Randomness does not rule our lives in the way scientists have assumed up until now.

Illustrating this revolutionary science, Barabasi artfully weaves together the story of a 16th century burst of human activity-a bloody medieval crusade launched in his homeland, Transylvania, with the modern tale of a contemporary artist hunted by the FBI through our post 9/11 surveillance society. These narratives illustrate how predicting human behavior has long been the obsession, sometimes the duty, of those in power.

©2010 Albert-Laszlo Barabasi (P)2010 Random House

Ce que les critiques en disent

"In Linked, Barabasi showed us how complex networks unfold in space. In Bursts, he shows us how they unfold in time. Your life may look random to you, but everything from your visits to a web page to your visits to the doctor are predictable, and happen in bursts." (Clay Shirky, author of Here Comes Everybody)

"Barabasi is one of the few people in the world who understand the deep structure of empirical reality." (Nassim Nicholas Taleb, author of The Black Swan)

"Barabasi brings a physicist's penetrating eye to a sweeping range of human activities, from migration to web browsing, from wars to billionaires, from illnesses to letter writing, from the Department of Homeland Security to the Conclave of Cardinals. Barabasi shows how a pattern of bursts appears in what has long seemed a random mess. These bursts are both mathematically predictable and beautiful. What a joy it is to read him. You feel like you have emerged to see a new vista that, while it had always been there, you had just never seen." (Nicholas A. Christakis, MD, PhD, coauthor of Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives)

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