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Influencer

Auteur(s): Brittany Hennessy
Narrateur(s): Brittany Hennessy
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Description

If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets. Why can't someone pay me to live my best life? this book is for you....

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.

As nightlife blogger, then social media strategist, and now talent director at Hearst Magazines, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:

  • Build an audience and keep them engaged
  • Package your brand and pitch your favorite companies
  • Monetize your influence and figure out how much to charge

Plus tips on:

  • Landing an agent
  • Getting on the radar of your favorite sites
  • Praising a brand without alienating their competitors

Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles, from creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics. She'll show you how to elevate your profile, embrace your edge, and make money - all while doing what you love.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2018 Brittany Hennessy (P)2018 Blackstone Audio, Inc.

Ce que les auditeurs disent de Influencer

Moyenne des évaluations de clients
Au global
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Filtrer
  • Au global
    5 out of 5 stars
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So many gems!

So glad I downloaded this audiobook. I found myself stopping it so many times to take notes and to act on the advice. My insta bio will never be the same lol. Brittany gives practical, easy to follow advice to succeed as an influencer. I felt like I got the inside scoop and am grateful for it!

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3 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
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A must read/ listen!

I love this book. It is extremely helpful for influencers at all levels. thank you!

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2 les gens ont trouvé cela utile

  • Au global
    2 out of 5 stars
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The name of this book should more reflect what the content is

This is not a book to help you become an influencer. It is basic info for the beauty industry from the lens of someone who is not or never has been an influencer but someone who hires influencer. I felt for me it was a waste of money and time

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1 personne a trouvé cela utile

  • Au global
    4 out of 5 stars
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Assumptions, Assumptions, Assumptions

What is an influencer? Apparently only beauty or fashion influencers (primarily female).
A lot of what they talk about is applicable in other verticals.
Clearly they (see what I did there? it's not hard to be more inclusive of all genders) have a large degree of experience, albeit in a narrow field.
Sure they mention that some influencers can be men, too, but then they continue to isolate, isolate, isolate and assume, assume, assume.
Don't get this twisted as trying to take power away from feminine power and accomplishment. I'm in that corner. F systemic sexism.

I do have a degree in professional communications, and I am working on building my own brand. I have experience working mainly in b2b marketing, but some b2c.

The issue with this book is really the title. This isn't a book about influencers, it's a book about female fashion and beauty influencers. Yes men and otherly identified people can get some insight from this book, but it also seems to leave gaps where differently identified people, or people who have influence or want to influence other verticals (video games, or pop culture, for example) will find themselves wondering, "is there a space for me, too?"

This opinion aside, as I've said, clearly they have a large degree of experience.
If you truly are a female identified person looking to make it as a fashion, lifestyle or beauty influencer this book can definitely help.
If you are in a different vertical, but really don't know where to start, this book will help - as long as you are fine with extrapolating.

Also, as this book came out in 2018, it's important to understand that the social media landscape has changed, and Instagram is no longer the holy grail of influencer marketing. It's not irrelevant, it's just not... instaperfect
Keep that in mind during Instagram heavy advice.

This book could be retitled and/or updated and be great.

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  • Au global
    4 out of 5 stars
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Right book for the Right person

The author has a background specializing in beauty, fashion and lifestyle. Many of her examples are related to these. She explains a lot of the Do's and Don'ts of creating, building and maintaining a Social Media business that can be helpful to anyone at any stage under 100,000 followers.
If you wanted a reference book to ensure you're on the right track, this is a great listen to bookmark and get back to.

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  • Au global
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A

loved the book, just the constant use of " Influencer X,Y,Z" really started to grate the ears. Overall must read.

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  • Au global
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Nailed it!!

Well written and very helpful!
Great breakdown of each aspect for an influencer slash someone striving to become one. Highly recommend reading. Many a couple times...
You rocked it Brittany, thank you!!

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  • Au global
    5 out of 5 stars
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Pretty Cool!

I am not a social media influencer, nor do I really have any plans to be one. I gave this a listen just based on curiosity, and I learned a lot about the industry. If you are an aspiring Instagram star, I think this would be a good start.

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    5 out of 5 stars
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Genius.

I'm a male and I LOVED this video. she explains exactly what you need to do and how to be an influencer. Hands down, I would recommend this to a lot of beginers. take it seriously if you want to do this like I am. Become a triple threat influencer and just crush it. Goodluck to everyone and I'll see you at the top. Thanks for a great book 👌

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    5 out of 5 stars
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1UP your social media game

This book, for me, was insightful. I hadn't a clue that ' Influencer ' was a career choice until I listened. I feel that anyone trying to make a career out of social media and blogging -- have a listen. It's a fun and informative book.

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