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UX Design for Growth

How to Optimize Your Product for Customer Conversion
Auteur(s): Molly Norris Walker
Narrateur(s): A'Melody Lee
Durée: 1 h et 18 min
Catégories: Affaires, Marketing
3 out of 5 stars (1 évaluation)

CDN$ 14,95 par mois; les 30 premiers jours sont gratuits. Annulable en tout temps.

Description

Contrary to what you often hear, high growth products are not overnight successes. Your competitors would love you to believe that the market is saturated; that you can't build a user base from scratch; that there's no reason to act. In short, that you can't win. Blockbuster products are often considered spontaneous, but it's the less visible designing and iterating that make it possible. These are long-term achievements.

As a user experience professional, you have the power to influence the future of companies’ trajectories and peoples' lives. This audiobook will teach you how to run day-to-day design operations in a way that convinces ever-increasing networks of people to take action on behalf of your cause. Through real-world case studies, we'll uncover dozens of simple and low-cost, design techniques deployed by companies of all sizes, from early-stage startups to mature scale-ups.

In order to amplify the value customers receive from a product or service, we'll focus on what UX designers can contribute in the collaboration between developers, product managers, and marketers. And in doing so, we'll identify the elements that drive user acquisition; specifically, embracing methods at the intersection of design thinking and growth hacking.

If design is your tool and growth is your goal, this is your guide.

Praise for UX Design for Growth:

"This book will get you promoted." (Luke Waterfield, head of digital communication for the mayor of London)

"Molly’s book is a must-read for design professionals who wish to up their game. Product professionals must go beyond design thinking to add experiment rigor and metrics to not only product design, but to the entire customer journey. Molly lays out simple and concrete steps how to do so." (Brant Cooper, The New York Times best-selling author of The Lean Entrepreneur)

"Molly's thought process around product has had a huge impact on how I think about development." (Rosemary King, director of training at Mind the Product)

©2018 Molly Norris (P)2018 Molly Norris

Ce que les membres d'Audible en pensent

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Au global

  • 3 out of 5 stars
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  • Au global
    5 out of 5 stars
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  • SL
  • 2019-07-09

Easy to follow

Love it! Very easy to consume. it also has diverse range of examples making the concept of growth design easy to understand.

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
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    4 out of 5 stars
  • Chris
  • 2019-07-08

Great intro on growth design

As someone who's learning growth design, I really liked the way this book provided a broad overview with some solid frameworks / guides for getting started. Probably the most helpful thing that I've seen some other reading materials miss out on is actual examples with narratives and resulting data. It's hard to know if this book is missing anything important, but as a newcomer it did feel like a good starting point.

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
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  • Utilisateur anonyme
  • 2019-06-14

Excellent overview of how to design for growth

Molly does a great job simplifying how user experience, personalization, and experimenting with data plays a big part in growth design. I learned quite a bit from this audiobook. Now I'm excited to dive in deeper to other areas of growth.

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    4 out of 5 stars
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  • Jon S.
  • 2019-05-09

Great Audio Book

very informative but just short but provides good information to go back and listen again.

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  • Au global
    3 out of 5 stars
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  • Rosé
  • 2018-12-13

Too expensive for the length of the audio

My only complain is that.
I forgot to check the length and was expecting a longer audiobook.
:/

2 personnes sur 3 ont trouvé cette évaluation pertinente

  • Au global
    4 out of 5 stars
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    4 out of 5 stars
  • tana
  • 2019-09-16

Empowering the potential for Design & Growth

Molly does a great job breaking down the seemingly complex concepts for Growth for businesses and designers solving Growth problems. Given her experience designing in international markets, she has captured use cases from the lesser-known, yet impactful stories on Growth.

  • Au global
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  • SCM
  • 2019-08-15

A gold mine - going to listen again and again!

This book is a treasure trove of clearly and expertly articulated tips and hacks that are useful not only for UX people but product and marketing people as well. I find the compact length to be a feature, not a bug. In true UX style, it is exactly what the "user" (aka reader / listener) needs laid out in a clear concise manner. I intend to repeatedly listen to cement the concepts in my mind and integrate many of the principles from the case studies into my professional life.