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Permission Marketing
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
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Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Au global
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Histoire
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.
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Au global
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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- Narrateur(s): Keith Nobbs
- Durée: 6 h et 50 min
- Version intégrale
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Au global
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Performance
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Histoire
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Auteur(s): Jonah Berger
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Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global
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Performance
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Histoire
- Jason
- 2022-07-19
Outdated but useful
The studies are outdated but there is some key practices that are timeless, if you are looking for a book that tells you exactly what to do, I recommend you keep looking.
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Au global
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Performance
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Histoire
- Jeffrey (Jeff) C. Marr
- 2021-12-06
Jam packed full of nuggets and takeaways
Jam packed full of nuggets and takeaways. I will be listening to this book again and again.
Sentence Summary: Permission Marketing explains why nobody pays attention to TV commercials and flyers anymore, and shows you how in today’s crowded market, you can cheaply start a dialogue with your ideal customer, build a relationship over time and sell to them much more effectively.
Jeffrey (Jeff) C. Marr Keynote Speaker / Business Consultant
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