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Storynomics
- Narrated by: Robert Mckee, Thomas Gerace
- Length: 6 hrs and 27 mins
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Publisher's Summary
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee - Storynomics translates the lessons of storytelling in business into economic and leadership success.
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
What the critics say
"McKee and Gerace are storytelling whizzes who give great advice and great supporting stories. Their tips and recommendations are simple to follow with a step-by-step methodology." (Eduardo Arteaga, AVP of digital marketing, US Bancorp)
"If you want a clear and concise look at how modern brands are connecting with their customers today, Storynomics is it." (Brian Moody, executive editor, Autotrader)
"Storynomics should be required training for every marketer - regardless of level or industry. It is truly a special treat to learn from these masters of storytelling." (David Beebe, Emmy-winning producer, brand storyteller; former VP, Global Creative and Content Marketing & founder of Marriott Content Studio, Marriott International)
What listeners say about Storynomics
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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Story
- J-Ryze
- 2019-07-05
Best book on purposeful storytelling I've read.
I've read a lot of books on storytelling, and they're almost all giant, vague, abstract treatises on creating an entire novel or screenplay. This is the first book that taught me how to leverage a story in a youtube vid or social media. Grateful.
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