The Effortless Experience: Conquering the New Battleground for Customer Loyalty (2013) examines how businesses can retain old customers and gain new ones by decreasing the amount of effort consumers must expend to resolve problems. Authors Matthew Dixon, Nick Toman, and Rick DeLisi use data collected from thousands of customers to determine which practices drive customers away and which strategies cement their trust, in both business-to-business and business-to-consumer companies....
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- Brian Wolfe
Read way too fast and a choppy disconnected summar
I already have the real book and thought listening to the summary first would be helpful. After listening to the summary twice I only remember one concept. At the end the summary critiques the real book and method used. I'm not a fan of this summary and won't buy another book read by this voice.