Listen free for 30 days

  • Survival Is Not Enough

  • Zooming, Evolution, and the Future of Your Company
  • Written by: Seth Godin
  • Narrated by: Seth Godin
  • Length: 3 hrs and 4 mins

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
Survival Is Not Enough cover art

Survival Is Not Enough

Written by: Seth Godin
Narrated by: Seth Godin
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $17.71

Buy Now for $17.71

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business.

Most of us view change as a threat, and survival as the goal. Yet we work too hard to consider just getting by as our primary goal. In Survival Is Not Enough, best selling author Seth Godin provides a groundbreaking new way to organize companies to thrive during times of change. It contains a simple yet revolutionary idea: We can evolve our companies the same way nature evolves a species.

Darwin was right. Evolution is a fundamental force of nature, and Godin demonstrates how this force can be unleashed in any organization. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to "zoom" (embrace change without pain), it is much more likely to evolve. And a company that evolves can become ever more profitable.

Whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to restaurants, the organic approach to organizations described in this book will always outperform the competition. As long as our world is unstable, evolving businesses will win.

©2002 Do You Zoom, Inc., All Rights Reserved (P)2002 Simon & Schuster Inc., SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster Inc.

What listeners say about Survival Is Not Enough

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.