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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Narrateur(s): Rob Fitzpatrick
- Durée: 3 h et 50 min
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Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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An essential, but should have paid a voice actor
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Auteur(s): Eric Ries
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Hacking Growth
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Fantastic book for Growth Teams
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Zero to One
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- Durée: 4 h et 50 min
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The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
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Excellent book for Entrepreneurs
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Auteur(s): Peter Thiel, Autres
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The Startup Owner's Manual
- The Step-by-Step Guide for Building a Great Company
- Auteur(s): Steve Blank, Bob Dorf
- Narrateur(s): Matthew Boston
- Durée: 12 h et 59 min
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More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.
Auteur(s): Steve Blank, Autres
Description
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.
Ce que les auditeurs disent de The Mom Test
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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- Sanan
- 2023-09-26
great subject to bootstrap your next business idea
It was an engaging listen, great example and concrete advice on how to approach and gather feedback to build the right thing.
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- JD
- 2023-03-14
All amazing!
All amazing! This is the most practical book ever, not just in its category
The imperfect diction is just 🤌 magical!
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- M. B. O.
- 2023-01-23
Loving the format!
Absolutely loving the format and the bluntness of the narrative and the author. Thanks for sharing this!
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- Utilisateur anonyme
- 2023-01-07
A great read!
Very practical and applicable almost anywhere in small business! I would definitely recommend this book!
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- Zehra Khoja
- 2021-11-04
Practical and useful info
The author gives pratical tools for interviewing with examples of questions and interview structure. I found that very useful. It was an enjoyable book.
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- angry customer
- 2021-11-02
how do I get a refund
seriously how do I get a refund.... this review should have been one word
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- Amazon Customer
- 2021-09-28
This should be up there with the greats!
Great advice and fantastic concentration of information. This should be up there with Zero to One and The Lean Startup!
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- Conrad Schilbe
- 2021-04-05
Good content, painful narration
Admittedly I haven’t finished the listen but just a couple hours in and I find myself getting distracted counting all the “um”s and “ya know”s.
Maybe it is supposed to be more conversation like but it’s not for me. Some of the obvious issues could have been cleaned up post production.
It’s probably a better read than a listen.
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- schaub
- 2020-09-22
A must read for startups
If you are a startup this is a must read! Learn who to interview, how and what to discuss when bringing a new startup to market. You can consume this book in no time and avoid costly mistakes
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- Utilisateur anonyme
- 2020-08-08
Deep, practical and timely
This was a great read and provided a deep insight on customer learning for an entrepreneur in the process of gathering reliable data about their product offerings. It was practical and a very useful guide. Thanks Rob.
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