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3: The Shift Sessions: Using your Agency as a Platform for Growth

3: The Shift Sessions: Using your Agency as a Platform for Growth

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 In this episode, we speak with Liz Donaldson, PHD’s Chief Agency Development Officer and Global Business Lead, to discuss the idea of using an ‘Agency as a Platform’, what a typical relationship looks like, and how to maximise outcomes.

Key talking points include:
  • How traditional client/agency relationships are evolving
  • Key considerations and learnings from clients that are already working this 
  • The impact on pricing structures and billings 

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