Beyond the Logo: Michel Hogan on Authentic Brand, Values & Unheroic Work
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
Beyond the Logo: Michel Hogan on Authentic Brand, Values & Unheroic Work
-
Narrateur(s):
-
Auteur(s):
À propos de cet audio
What if your brand had nothing to do with your logo? In this powerful chat, Brand Counsel, Michel Hogan, flips the script on what branding truly means.
She argues that a brand isn’t a campaign or a colour palette, but the sum of promises kept and the quiet, unheroic work that builds trust every day.
Tune in to explore how to close the story–reality gap, live your values with integrity, and build a culture so real it speaks louder than any marketing.
A refreshing, down-to-earth take on purpose, authenticity, and the kind of brand confidence that lasts.
Here are the links to all the books and podcasts we mentioned:
Good to Great by Jim Collins
Leadership and the New Science by Margaret Wheatley
For Common Things by Jedidiah Purdy
Myth of Excellence by Fred Crawford
Liz Gilbert on Purpose Anxiety, Tim Ferris Podcast
DeepWork by Cal Newport
Empire of Ai by Karen Hao
Alaine de Botton Podcast Interview
You can connect with Michel Hogan on LinkedIn here.
You can connect with Reyan Fernando on LinkedIn here.
www.reyanfernando.com.au