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E3: How to Automate and Scale Your Business Without Losing the Human Touch with Jeff Henry

E3: How to Automate and Scale Your Business Without Losing the Human Touch with Jeff Henry

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 In this episode of The Pete Podcast, I sit down with Jeff Henry, the dynamic founder of In A Stack, to talk about how his early passion for tech evolved into a full-fledged business offering innovative, custom-built automation and CRM solutions for real estate and beyond. Jeff opens up about his journey—from installing data networks as a kid to becoming the go-to tech partner for businesses looking to optimize, scale, and thrive. We explore the intersections of tech, real estate, and entrepreneurship, including how Jeff and his wife built their first CRM from scratch, what makes In A Stack different from off-the-shelf tech providers, and why customization and care are key to long-term success. If you're a business owner, investor, or tech enthusiast curious about how to systematize your operations with heart and intelligence, this episode is a must-listen. Episode Highlights [0:00] – Introduction [1:03] – Jeff's early start in tech, influenced by his father's work at AT&T and IBM [2:23] – Losing $40K in a real estate seminar, and how mentorship turned things around [3:11] – How Jeff began building CRMs and automation tools for fellow investors [5:04] – Founding Real Tech Automations and consulting for top real estate companies [5:27] – Why In A Stack was created: scaling personalized tech support through a full dev team [6:10] – The team today: 12+ developers working across GoHighLevel, Salesforce, HubSpot, and more [8:09] – Learning tech through hands-on experience, corporate roles, and "Coding for Dummies" [10:29] – A tech-powered marriage: how Jeff and his wife balance front-end and back-end builds [12:46] – Key trends: AI integration, security, and personalized systems tailored to clients' needs [14:43] – Helping real estate educators and companies rapidly generate lead magnets with AI [15:10] – Why one-size-fits-all tech doesn't work, and how Stack delivers unique, human-centered solutions [16:23] – Weekly sprint calls and ongoing support: how Stack becomes a true growth partner [18:03] – Growing with intention: entering new industries like tax and financial services [20:01] – Building a tiered project management structure and scaling into CTO-level consulting [21:08] – Advice for founders: tech is changing fast—invest in it, understand it, and don't wait [23:14] – Why many CRMs fail and how a fresh tech teardown can uncover hidden potential [24:15] – Looking back: what Jeff wishes he had done differently when merging tech with real estate [26:20] – Tech doesn't have to be scary—why having trusted experts on speed dial makes all the difference 5 Key Takeaways Tech is not one-size-fits-all – Every business has its own DNA, and your systems should reflect that. Start small, scale smart – Jeff's journey proves that passion + patience = sustainable growth. CRMs need more than setup—they need strategy – Dirty data and broken automations waste money. AI isn't just hype—it's a tool – From marketing to systems, AI is changing how businesses grow. Relationships are the differentiator – Stack doesn't just deliver solutions—they become your tech partner. Links & Resources In A Stack – Jeff's full-service development team for custom CRM and automation solutions GoHighLevel – One of Stack's core platforms for client CRM builds Follow Jeff on Instagram – "Tech Mogul" for insights, tips, and behind-the-scenes looks (exact handle not specified—add if known) If you enjoyed this episode, please rate, follow, and leave a review on your favorite podcast platform. And don't forget to share it with someone who's building a business and could use a smart, strategic tech partner like Jeff and the team at In A Stack.
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