What if your lead magnet didn’t just collect email addresses but actually sorted, scored, and qualified your dream clients?

In this jam-packed episode, I sit down with Maeve Ferguson, business strategist and creator of The Client Engine, a powerful system that turns your intellectual property into an evergreen lead generation machine.

Maeve shares the secrets behind diagnostic assessments (aka quiz funnels on steroids), and how she uses data + segmentation to help clients attract high-ticket buyers without wasting time on dead-end discovery calls.

Here’s what we unpack:
→ The difference between a fun quiz and a diagnostic assessment
→ The most important metrics that matter at every funnel stage
→ How to score and sort leads based on buying readiness
→ Why your sales calls should start with data, not guesswork
→ The one mistake most experts make with lead magnets (and how to fix it)

Maeve brings a refreshing, no-fluff approach to marketing with deep wisdom from her background in private equity and years running a multi 6-figure business… all from a horse farm in Ireland 🐎🌧

If you’re ready to work smarter, optimize your funnel, and stop shouting into the void, this is a must-listen.

LINKS & RESOURCES:
💻 Take Maeve’s Impact Score Assessment: https://impactscoreassessment.com

🧠 Learn more about The Client Engine: https://maeveferguson.com/application

🎧 Listen to Maeve's podcast here --> https://www.maeveferguson.com/experttothoughtleader

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Work with Deborah Learn More
💕 Visit Deborah online at DeborahCSmith.com
💕 Follow on the 'Gram. @deborah_smith_coaching

Thoughts? Topics you need help with? Tell me everything!

Still hoping to hit your sales goals before the end of the year, but feeling behind, scattered, or unsure where to focus?

Let's fix it!

In this episode, I'm sharing a soulful yet strategic Q4 Game Plan to help you simplify your priorities, generate momentum, and make aligned sales in the final stretch of 2025.

Learn 5 practical tools to clarify your offer, reverse engineer your revenue, and build weekly momentum so you can end the year strong.

Plus learn how to use the free Q4 Planning Checklist (linked below) to make it happen.

Whether you’re still building your business or ready to scale, this episode will help you close the year with confidence and clarity.

Links Mentioned:
🎧 Free Q4 Game Plan Checklist
🚀 Join the Soulful Sales Accelerator (starts Nov. 3)
📦 Foundations Group Coaching (6-month group program to clarify your offer and build your funnel + automated systems)

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Work with Deborah Learn More
💕 Visit Deborah online at DeborahCSmith.com
💕 Follow on the 'Gram. @deborah_smith_coaching

Thoughts? Topics you need help with? Tell me everything!

If you've ever felt overwhelmed by all the marketing noise (ahem 🙋🏼‍♀️), then this episode is your reset button. 👏

In this powerful peer-to-peer convo, I sit down with business coach + marketing strategist Michelle DeNio to talk about what no one tells you:

👉 Every marketing strategy can work.
But not every strategy will work for you.

Michelle breaks down how to cut through the noise, stop chasing shiny tactics, and build a marketing strategy that fits YOUR values, brain, lifestyle, and capacity. We talk about finding clarity, ditching misaligned launches, and trusting yourself to say “no” to the cookie-cutter playbooks.

🎯 Whether you're stuck in strategy burnout or wondering what to focus on next, this episode is packed with clarity.

Big Takeaways:

• 💡 How to reverse-engineer a strategy that matches your lifestyle
• 🤯 Why your business model should fit your energy type (not a guru’s funnel)
• 🚫 The dangers of one-size-fits-all advice
• 🧠 The mindset shifts every solopreneur needs to scale sustainably
• 🔄 A real look at email, podcasts, launches, SEO, and networking — what actually works (and for who)

Michelle also shares:

• Her favorite underrated strategy for lead generation 🔥
• Why she hosts weekly 4-on-4 networking calls that are full of referrals
• How she turned coffee chats into a 6-figure business without fancy funnels

This is a real, honest conversation for purpose-driven entrepreneurs who are done with the overwhelm and ready to show up in alignment.

🔗 Connect with Michelle: michelledenioconsulting.com

👉🏻 Register for a Four on Four Networking session.

👯‍♀️ Join Back Pocket Insights

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

🎉 Work with Deborah Learn More
💕 Visit Deborah online at DeborahCSmith.com
💕 Follow on the 'Gram. @deborah_smith_coaching