On this episode, Jeff connects with Daniel Hulett, a former firefighter turned real estate advisor with ONE Sotheby’s International Realty, joining the conversation from the quiet, oak-lined charm of Amelia Island. Daniel shares how a single referral moment sparked his pivot into real estate—a move that quickly aligned with his background in home-watch services and his growing sphere of affluent second-home owners.

Jeff and Daniel dive into the nuances of the Amelia Island and Fernandina Beach markets, from strict short-term rental zones to a strong second-home culture that keeps demand healthy even in shifting economic conditions. Daniel explains why face-to-face networking remains the backbone of his business and how a simple habit—writing one handwritten note every morning—has become his most effective relationship-building tool.

The conversation expands into market trends, investing, the value of staying top-of-mind, and the role that luxury branding at Sotheby’s has played in Daniel’s rapidly growing production. Jeff and Daniel also compare notes across their coastal and lakefront markets, share stories about real estate careers that start with side gigs, and highlight why genuine value and personal connection continue to win in this industry.

Daniel Hulett
ONE Sotheby’s International Realty
904.583.1823

@danielhulettrealtor

_________________________________________________________________________________________________

Epic Agents Podcast

Produced by:
AIDAwerks - Marketing That Moves Real Estate

West Point graduate, Army veteran, and Tampa broker-owner Sunny Alexander joins Jeff to share her winding road into real estate—and why she believes this business is the ultimate “no glass ceiling” career.

She opens up about serving during the Iraq War era, using that season to build the financial reserves needed to launch her real estate business the right way, and why she treats every client relationship like coaching: protecting, advising, and educating rather than “selling.”

Sunny and Jeff then dive into the systems and support that have helped her almost double her production— from starting with a simple spreadsheet and handwritten notes to partnering with Fusion Growth Partners, delegating marketing, and building a small but mighty team.

She talks about finding her “tribes” through West Point alumni and Rotary, networking with value, navigating Tampa’s shifting 2025 market, and why agents who stay authentic, keep learning, and show up consistently will thrive no matter what the market does.

Sunny Alexander

Red Sash Realty

Tampa, Florida

_________________________________________________________________________________________________

Epic Agents Podcast

Produced by:
AIDAwerks - Marketing That Moves Real Estate

In this episode of the Epic Agents Podcast, Jeff sits down with Orange County Realtor and local podcaster Holly McDonald to unpack her winding journey from TV production and home-remodel reality shows to running a thriving real estate business in one of the most competitive markets in the country.

Holly shares what she thought real estate would be like from “the other side of the lens” — and what actually surprised her once she was fully in it: the reality of being self-employed, wearing every hat in the business, and finding ways to stand out in a sea of tens of thousands of agents. She talks about mentorship, learning the business from a powerhouse agent, the importance of truly serving clients, and why helping people plug into a community (not just a house) is still her favorite part of the job.

Holly and Jeff also dive deep into local podcasting as a marketing and community-building engine. Holly explains how her show, originally The Costa Mesa Pod and now rebranding as The OC Pod, has evolved into a hyper-local platform that spotlights small businesses, studios, gyms, hidden speakeasies, and the people shaping life in Orange County.

She shares the unexpected benefits of the podcast — authentic relationships, deeper trust, referrals, and guests who leave feeling truly seen and heard — plus practical encouragement for new and aspiring agents: don’t be a secret agent, stay close to your sphere, pick up the phone, and lead with service.

If you’ve ever wondered how to combine real estate, content, and community into one powerful strategy, this conversation will give you a fresh playbook and plenty of inspiration.

@realtorhollymcdonald

_________________________________________________________________________________________________

Epic Agents Podcast

Produced by:
AIDAwerks - Marketing That Moves Real Estate