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  • How Leah Madden Shaped a New Aesthetic in Australian Swim Fashion

    How Leah Madden Shaped a New Aesthetic in Australian Swim Fashion
    Nov 28 2025
    In this episode, we explore how Leah Madden has shaped a modern Australian aesthetic in swim fashion through her work with White Sands Swimwear. As the founder, creative director, and CEO, Madden has built a brand defined by clean lines, sharp fit, and a quietly confident glamour. Since launching on Bondi Beach in 2008, she has stayed true to the coastline that inspired her, creating collections known for sun-honest colours, confident cuts, and fabrics that move naturally with the body. We discuss how her vision transformed White Sands from a local idea into an internationally recognised label seen on runways, in magazines, and across the feeds of models and tastemakers worldwide.
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    4 min