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Let’s talk shownotes! What are podcast shownotes? What should be included in the shownotes of your podcast? Why you shouldn’t skip writing them? And what tools are there to help you write your shownotes? Today’s episode answers all these questions!

💬 In This Episode, You'll Learn:

• Why shownotes are important
• What to include in your shownotes
• Tools that can help you write your shownotes.

🔥 Key Takeaways:

• Optimize show notes with keywords for better podcast SEO.
• Include episode numbers for easy referencing in future episodes.
• Utilize AI tools like ChatGPT and Whisper Transcribe for efficient note creation.

📌 Resources Mentioned:

• 💻 Episode 14 (Podcast SEO)
• 💻 How to Write Your Shownotes Blog Post
• 💻 Whisper Transcribe Affiliate Link
• 💻 Podcast Starter Kit
• 💻 The V.O.I.C.E. Method Podcast Course
• 📧 Email Heidy with questions: heidy@heidydelacruz.com

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

***Needing a Tax Preparer for the 2026 Season? Send me a message at delacruz.dedicatedtaxpros@gmail.com

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Let’s get real - what is the actual cost of running a podcast? Today, I am breaking down all the investments I’ve made for my podcasts so you can get an idea of what it truly costs! Additionally, I share free versions of software and equipment that you can use to start your podcast without incurring any costs. You actually already have the tools needed to start recording!!

💬 In This Episode, You'll Learn:

• Actual investments in starting a podcast
• Free software to edit your podcast
• Equipment needed to start recording your podcast

🔥 Key Takeaways:

• Long-term podcasting should include strategic investments to align with business goals.
• Start your podcast with zero investment using your phone or laptop and free editing software.
• Budget for editing software or outsource editing if needed.

📌 Resources Mentioned:

• 💻 Episode 6 (Start a blog & learn SEO)
• 💻 Episode 9 (Email List)
• 💻 Episode 12 (Podcast Hosting)
• 💻 BuzzSprout Referal Link
• 💻 1:1 Podcast Launch Coaching
• 📧 Email Heidy with questions: heidy@heidydelacruz.com

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

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Learn how to grow your podcast with Podcast SEO! Today, I discuss how to leverage podcast SEO to expand your audience and grow your show. Learn where to optimize your podcast —from episode titles to show notes —to ensure your content is discoverable by your target listeners. This episode provides actionable strategies to improve your podcast’s ranking on major listening platforms.

💬 In This Episode, You'll Learn:

• What is podcast SEO
• How Podcast SEO grows your podcast
• Where to optimize your show for discoverability

🔥 Key Takeaways:

• Making sure keywords are in the right place
• Ensure your podcast’s main title includes at least one strategic keyword.
• Repurpose podcast content into social media clips with keywords in captions and hashtags.

📌 Resources Mentioned:

• 💻 Podcast SEO Audit
• 💻 Podcast SEO Freebie
• 💻 SEO Blog Post Workbook
• 💻 Capitalize My Title
• 📧 Email Heidy with questions: heidy@heidydelacruz.com

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

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This week, let’s talk - Podcast Cycle! What is the podcast cycle? The podcast cycle is the process behind every podcast episode. I am breaking down the complete podcast cycle, providing a realistic roadmap for creating, producing, and distributing successful podcast episodes.

💬 In This Episode, You'll Learn:

• What is the podcast cycle
• What it takes to produce a podcast episode
• Which part of the podcast cycle can you outsource

🔥 Key Takeaways:

• Research and support your content with credible sources to build listener trust.
• Plan and outline episodes to maintain focus and deliver relevant content.
• Edit podcast episodes for clear, engaging audio, outsourcing if necessary.
• Create compelling graphics and detailed show notes to enhance episode visibility.
• Schedule and market your episodes effectively to reach a wider audience.

📌 Resources Mentioned:

• 💻 1:1 Podcast Launch Coaching
• 💻 Podcast Starter Kit
• 💻 Podcast Blogs
• 💻 Free Weekly Podcast Coaching
• 💻 30 Ways to Market Your Podcast
• 📧 Email Heidy with questions: heidy@heidydelacruz.com

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

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This week, I am diving deeper into week three of The V.O.I.C.E. Method, or the Implement step, where you will choose a podcasting hosting site. But what is a podcast hosting site? How many are out there? What does a podcast hosting site do? Well, these are all questions I answer in today’s episode! Lastly, I share my experience using a few of them with clients and my own podcasts.

💬 In This Episode, You'll Learn:

• What is a podcast hosting site
• Which one should you choose
• What is an RSS feed
• What are the pros and cons of each podcast hosting site

🔥 Key Takeaways:

• Understand the difference between a podcast hosting site and listening platforms.
• How an RSS feed works
• Research each podcast hosting site for its features, like pricing and analytics.
• Align your choice of hosting sites with your podcast vision and goals

📌 Resources Mentioned:

• 💻 1:1 Podcast Launch Coaching
• 💻 The V.O.I.C.E. Method Podcast Launch Course
• 💻 The V.O.I.C.E. Method Podcast Launch Workbook
• 💻 BuzzSprout Referral Link
• 📧 Email Heidy with questions: heidy@heidydelacruz.com

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

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Ready to start your podcast, but don’t know where to start? Today I’m sharing my proven podcast launch process called - The V.O.I.C.E. Method! It’s literally the blueprint I walk my clients through to take their idea of a podcast and turn it into a fully launched podcast in just 6 weeks! And at the end of the episode, you’ll hear a client testimonial of what it is like to have me as your podcast coach! So, if you’ve been thinking about starting a podcast - this episode will walk you through the process!

💬 In This Episode, You'll Learn:

• What is The V.O.I.C.E. Method
• What you need to launch a podcast
• How to launch a podcast in six weeks or less
• How to work with me as your podcast coach

🔥 Key Takeaways:

• Define your podcast’s purpose and target listener early.
• Outline the content, format, and release schedule to ensure consistent output.
• Gather necessary equipment and choose a podcast host.
• Build a loyal audience by connecting with and engaging them.
• Execute your launch plan and maintain consistency to make an impact.

📌 Resources Mentioned:

• 💻 1:1 Podcast Launch Coaching
• 💻 The V.O.I.C.E. Method Podcast Launch Course
• 💻 The V.O.I.C.E. Method Podcast Launch Workbook
• 💻 Podcasting Equipment & Tools List
• 📧 Email Heidy with questions: heidy@heidydelacruz.com

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

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Surprise! Today I’m sharing some exciting news—the podcast has officially rebranded! What started as Digital Marketing for Latinas is now Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz.

In this quick update, I share why I decided to pivot, what the new focus of the show will be, and what “CEO” truly means for Latina podcasters—whether you’re podcasting as a business, a passion project, or simply a creative outlet.

Podcasting is powerful because it grows with you, and this rebrand is proof that you can pivot and evolve along the way. Get ready for more tips, strategies, and encouragement to help you launch, grow, and thrive with your podcast.

💬 In This Episode, You'll Learn:

• Why the podcast is shifting from digital marketing to podcasting
• The story behind the rebrand and what inspired the pivot
• What “Latina CEO” means (and why it’s not just for business owners)
• How podcasting connects to digital marketing and online business
• A sneak peek of what’s coming next (including my V.O.I.C.E. Method for launching a podcast)
  
  

🔥 Key Takeaways:

• IT’S OKAY TO PIVOT!

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Sign up for this podcast’s email list!
• 📧 Email Heidy with questions: heidy@heidydelacruz.com

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

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Today, I dive into email marketing, explaining its value for online businesses. I share about popular platforms like Mailchimp and Substack, the pros and cons of email marketing, and actionable strategies to grow your email list from scratch.

💬 In This Episode, You'll Learn:

• Benefits of email marketing.
• Different platforms to use for email marketing.
• Why it’s better to focus on quality over quantity.
• How to nurture your audience once they’ve signed up for your email list.
  
  

🔥 Key Takeaways:

• Understand what email marketing is and why it’s crucial for businesses.
• Explore popular email marketing platforms like Mailchimp, ConvertKit, and Substack.
• Learn the pros, such as high ROI and direct communication, and cons, like deliverability issues.
• Discover actionable strategies to grow your email list, including lead magnets and sign-up forms.
• Focus on building a quality, engaged email list for better results.

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Sign up for this podcast’s email list!
• 📧 Email Heidy with questions: heidy@heidydelacruz.com

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.